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When Steve Jobs adopted "think different" as Apple's mantra in the late 1990s, the company's ads featured Albert Einstein, Bob Dylan, Amelia Earhart and a constellation of other starry-eyed oddballs who reshaped society.

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AFTER JOBS AND STEVE WOZNIAK

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abtest

New book shares insights from Steve Jobs' 1st boss

March 28, 2013 - 4:11pm

When Steve Jobs adopted "think different" as Apple's mantra in the late 1990s, the company's ads featured Albert Einstein,...

Business