ECHOmarket opens its doors in Serendra

MANILA, Philippines - Organic and fresh food and produce are now available in one place everyday. The freshest organic vegetable and fruit produce, free range chicken and meats, fresh milk and eggs, artisan breads and cheeses are available at the newly-opened ECHOmarket Sustainable Farms at Serendra.

The latest brainchild of the ECHOtrio (Chit Juan, Jeannie Javelosa and Reena Francisco), the ECHOmarket embraces the same philosophy of sustainability -- supporting local food producers and organic farmer groups all over the country.

Located next door to ECHOstore in Serendra it will be open daily from 9 am to 9 pm. ECHOmarket brings the weekend market sellers and the institutional organic suppliers under one roof.

Chit, who oversees ECHOfarms in Amadeo, Cavite where she grows organic vegetables, says, “We decided to open ECHOmarket as we saw more and more people asking if they could buy our eggs and vegetables.”

“We jumped at the idea of an extension concept for ECHOstore, as we always held the dream of being able to help other small food producers,” Reena adds. “We began to ask friends who supply us fruits, veggies, chicken for our personal consumption, if they wanted to join us in doing this, and they were all excited.”

“ECHOmarket becomes another distribution space for small communities, cooperatives and organic farmers to come together in a mall area and make their healthy produce available to busy city folks. Now, it will even be easier to shift to a sustainable lifestyle by buying your food at ECHOmarket,” say Jeannie.