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REPUTATION
‘SM Green Finds x Zarah Juan’s Tarp Project: Weaving sustainability into the fabric of retail’
by Ron Jabal - April 22, 2024 - 12:00am
In an era where environmental consciousness is not just a trend but a necessary shift toward sustainability, initiatives like SM Green Finds stand out as models for responsible corporate behavior.
The essential role of CEOs in reputation management
by Ron Jabal - February 29, 2024 - 12:00am
Reputation is the cornerstone of an organization’s success. It can take years to build and seconds to crumble.
The need for reputation experts in corporate boards
by Ron Jabal - February 6, 2024 - 12:00am
In modern corporate governance, the composition of a company’s board of directors plays a pivotal role in determining its strategic direction, ethical standards, and ultimately, its success or failure in the...
Generative AI and reputation management
by Ron Jabal - January 7, 2024 - 12:00am
In today’s digital age, reputation management is an indispensable aspect of public relations and communication management.
Reputation as a resiliency indicator
by Ron Jabal - December 28, 2023 - 12:00am
In today’s dynamic and unpredictable business environment, organizational resiliency has become a key differentiator for success. Resilient organizations possess the ability to adapt, withstand disruptions,...
Navigating reputational risk: Safeguarding business legacies
by Ron Jabal - November 2, 2023 - 12:00am
In the ever-evolving arena of business, the pivotal role of reputation remains undeniable.
The power of human capital
by Ron Jabal - September 5, 2023 - 12:00am
In the ever-evolving landscape of modern business, the adage “people are your most valuable asset” has transformed from a truism to a strategic imperative.
AI and PR
by Ron Jabal - August 10, 2023 - 12:00am
There has been a lot of buzz about artificial intelligence and its potential impact to everyday lives.
The value of country rebranding (Part 2)
by Ron Jabal - July 20, 2023 - 12:00am
Countries place a lot of importance and resources in rebranding initiatives given the windfall that can happen once these initiatives bear fruits. Some benefits of any country rebranding may include the followi...
The value of country rebranding
by Ron Jabal - July 13, 2023 - 12:00am
The unveiling of the  “enhanced” tourism campaign slogan – “Love the Philippines” and the recent announcement of the country’s brand anchored on the tagline “We Give...
Reputation in the age of ESG
by Ron F. Jabal - May 31, 2023 - 12:00am
In the post pandemic world, there is an increased pressure, drive, and public call for organizations to be more proactive in their environmental, social, and governance initiatives. Evidently, ESG factors encompass...
Did you know? – Reputation stats to live by
by Ron F. Jabal - March 23, 2023 - 12:00am
Do you frequently receive inquiries from well-meaning senior executives regarding the true value of reputation management? Occasionally, we are asked, “What exactly do you do? What do you bring to the table?”...
Measuring reputation
by Ron F. Jabal - February 10, 2023 - 12:00am
Measuring reputation is essential for businesses and individuals who are looking to understand the impact of their efforts and to make informed decisions about how to manage their reputation.
Post-pandemic PR
by Ron F. Jabal - January 6, 2023 - 12:00am
The pandemic years have brought about several realization for reputation managers, communicators, marketers, and PR professionals.
Nurturing future big brands
by Ron F. Jabal - December 23, 2022 - 3:44pm
With retail as its core, SM has stepped up and selflessly provided the needed home for these MSMEs - recognizing the role of MSMEs as a vital cog in the SM supply chain.  
When crisis hits business value
by Ron F. Jabal - December 7, 2022 - 12:00am
How many times have you heard senior executives say reputation management, more so, crisis management is just a PR or comms department issue?
Of celebrity endorsers and excuses
by Ron F. Jabal - October 28, 2022 - 12:00am
The brouhaha that hounded an e-commerce site on its decision to hire a controversial celebrity  associated with some political personalities has revived the interest on celebrity endorsements.
Managing reputation risks
by Ron F. Jabal - September 23, 2022 - 12:00am
Imagine you are working in a manufacturing company caught dumping toxic materials on a body of water that is the main source of livelihood of fisherfolk in a community.
Evolving with customers
by Ron F. Jabal - August 19, 2022 - 12:00am
The country’s largest conglomerates are facing gargantuan organizational challenges brought about by the digital revolution, and is further amplified by the global pandemic that has redefined ways of doing...
Communicating sustainability
by Ron F. Jabal - July 29, 2022 - 12:00am
With stakeholders demanding more transparency and accountability from brands and businesses, it has become imperative for organizations to develop and implement strategic sustainability communication plans.
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