#MACAVAF

CEBU, Philippines - A global cosmetics brand recently had the grand opening of its first concept boutique in Metro Cebu – setting all sights on a new line of cosmetics, maquillage implements, beauty and skincare products.

Marking the occasion with a fairground-themed gathering at the Mountain Wing Atrium of SM Seaside City on August 20, the event centered what M·A·C Cosmetics has been at since its founding in the mid-1980s – tying the knots between fashion, beauty and the ever-evolving pop-culture.

Billed “#MACAVAF” (M·A·C: Astounding Vital Audacious Fantastic), the gathering was a peek at what Cebu can expect from M·A·C’s new concept boutique at the Upper Ground Floor Level of the Mountain Wing area of the mall.

New lines of make-up brushes (angled brow brushes, small angle brushes, eye shader brushes, duo fibre brushes, tapered blending brushes and more) to M·A·C’s famed line of blot films, eyebrow pencils, matte lipsticks and its Microfine Refinisher are available at the new concept boutique, as well as the rest of the brand’s current range of products. The boutique is manned by trained makeup-artists who are well-versed with the maquillage craft. (FREEMAN)