San Miguel Pale Pilsen to launch "Coolest Summer Parties"

CEBU, Philippines - Summer is officially here and as with previous years, San Miguel Pale Pilsen is set to stage the coolest parties with its annual Sarap Mag Babad nationwide events.

This year, under the theme, “Freeze the Summer.” San Miguel Pale Pilsen wants to “freeze” this summer’s good times by introducing its double-chilled concept and staging its biggest and coolest Sarap Mag Babad parties across the nation. 

On March 6, San Miguel Pale Pilsen will simultaneously kick off its ultra- cool Sarap Mag Babad parties in Bay Park View in Roxas Boulevard, SM City Baguio, Taal Vista Hotel in Tagaytay City; Torres Compound in Davao City, and Leyte Park Hotel in Tacloban City. 

“We want to up the level of entertainment in the Philippine party scene. We’ve prepared the coolest parties, the coolest performers, and are now also introducing the coolest way to enjoy beer: by trying out Double Chill San Miguel Pale Pilsen. It’s the perfect refreshment to beat the summer heat while partying,” said Charmaine Bautista, San Miguel Brewery Inc Group Brand Manager. 

Double-chilled San Miguel Pale Pilsen employs the so-called “Double Chill” technology, a new process of cooling beer below zero degrees celsius.   The drinking experience, as described by Bautista, will be a delight to the taste buds because of the “double goodness of extra-cold and full-bodied taste of San Miguel Pale Pilsen.” 

Headlining San Miguel Pale Pilsen’s Sarap Magbabad “Freeze the Summer” party series are the country’s coolest bands, including Rivermaya, Sugarfree, Parokya ni Edgar, and Brownman Revival, among a host of others.

San Miguel Pale Pilsen will also freeze the summer in other parts of the country. Sustaining beach parties will be held in Iba, Zambales and Puerto Galera, Mindoro on April 11; San Fabian Pangasinan, San Juan Batangas and Bantayan Island, Cebu on May 2 and Gen. Luna, Siargao on May 13.