KC Concepcion scores another endorsement

The top brass of Sony BMG Records was in full force at the launching of KC Concepcion as the newest endorser of Bayo’s clothing line. Their presence triggered speculations that KC might come out with her debut album for Sony BMG. After all, it’s the recording outfit of her mom, Megastar Sharon Cuneta. The recording executives did not give a definite answer.

Shifting to another topic, KC said she bears no grudge against Billy Crawford, who had remarked in a radio show that she was a good kisser. But KC added that she won’t be able to watch Billy’s concert at the Araneta Coliseum because of her hectic schedule. Hmm, good excuse. She said Billy might not have the chance to apologize to her, even if he wanted to, because she’d changed her phone number.

Bayo considers itself lucky to have landed KC as an endorser, considering that other fashion houses were after her. “The prospect of her as our endorser fell on our laps when a friend informed us that we might be able to get KC as endorser this year. Of course we were all excited but scared at the same time because we wanted her so much that the thought of losing her out to some other brand was daunting. Though it was highly probable, there was no way that we can lose her. A lot of other big local brands were clamoring for her endorsement because who wouldn’t be anyway. At the age of 22, KC is at her peak,” one Bayo exec told us.

KC is equally thrilled at working for Bayo. “This is the most exciting thing that has happened to me. More exciting than my four-year stay in Paris,” she said. “It’s a dream come true for me because Bayo is a Filipino brand that caters to Filipinos.”

KC said her cousins have long been wearing Bayo. And even before she accepted the offer, she was wearing Bayo creations while she was in Paris. “I’m proud to wear them.”

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“Made for students, by students, yet watched by all” is the slogan of Studio 23’s newest show, Rush TV, produced in cooperation with Moomoo Productions. Students from different universities are hands-on in all the aspects of the show’s production. They had to learn the ropes through several workshops and training sessions, though. Part of Rush TV’s objective is to provide college students with exposure and experience so they could easily adjust when they decide to venture into broadcasting after they graduate.

Aside from producing segments, the students also compete in a singing competition, a battle of the bands, a hiphop dance contest and a model search competition.

Among the program’s hosts is Kamae de Jesus, an Atenean who was chosen from the hundreds who auditioned for the show. Kamae said Rush TV is the ideal venue “for students to voice out their ideas to the new generation.”

The show’s other hosts are Say Alonzo, Bianca Manalo, DJ Sam YG, Mico Ayton, Dino Imperial and Joaqui Mendoza. Catch Rush TV Monday to Saturdays, 6 p.m. to 7:30 p.m.

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The saga of O.J. Simpson has more twists and turns than a Korean telenovella. The former football star is once again in the spotlight after being arrested for stealing sports memorabilia from a hotel in Las Vegas. Simpson however claims that the sports souvenirs were stolen from him. He was released on bail after spending several days in the slammer.

During the first season of OJ telenovella, we saw a young, talented athlete rising to sports superstardom and idolized by millions. In the next season OJ tries to exploit his fame and make a name as an actor. He gets small, supporting roles (remember the Naked Gun series).

The next season finds him being chased by a squad of police cars on a California freeway. He was arrested in 1994 for the murder of his vivacious wife Nicole Brown and her friend Ron Goldman. After a media circus of a trial, OJ is acquitted. In 1997 he is found liable for the deaths in a civil suit and ordered to pay damages to the victims’ families totaling $33.5 million. That leaves him practically penniless.

The teleseries goes into a hiatus until last year, when the ex-football icon tried to publish a book, If I Did It, in which he hypothetically described how he murdered Nicole and Ron. The publishing house cancels the book’s publication after Ron’s family vehemently protested.

If I Did It finally hit the bookstands after it was agreed that the rights to the book would be awarded to the victims’ kin. Poor OJ is left penniless again!

Now the 60-year-old OJ is once again in a tight fix. Will he wiggle out of it this time? Tune in.