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Freeman Cebu Business

Only the necessary

BUSINESS AFTER BUSINESS - Romelinda Girlie Garces -

Walking along the grocery lane, I noticed a couple leaf through the array of detergent soaps. They carefully read through the label then picked two brands and began to compare the cost, noting the size and the weight of each product. After a moment of consideration, they chose one and went on with their shopping.

A sale was going on, but they did not even bother to glance at the marked down items as their children began to go to the food racks. “ That’s Ok. No not that Toby it’s too expensive.” I heard the mother give a nod to her elder son who was carrying a bottle of juice while the younger boy held out a bar of chocolate to her. Another son came running carrying with him two bags of chips. “Ma, look what I found! It’s on sale, buy one take one!” he cried excitedly. “Sorry anak,” she told her approaching son as her husband glanced her way, filling the cart with a sack of rice “but that is not good for you and it’s not necessary.”

Considering that the couple was young and accomplished looking, it amazed me to note that they had the strength to deny their children some of the wants I could see they could afford.

Often times, we find ourselves into the situation of buying a lot of things during a sale only to get home to realize we do not need the items we took with us.

Buying more than necessary would take up a lot of space in your shelves. When it’s food you will later find out that some of them are soon to expire and you end up eating more than you need or having to discard some because their “best before” dates are long overdue and you could not cope. As you shove some of the food in your mouth, you end up with a storage in your roomy figure.

When these are non-perishable items, you end up making your own sale at your yard with the many plates, glasses, and other kitchenware you picked up form a sale or two simply because they had low prices. The cost of discarding them or passing them on to other people as users may even cost more than the amount of acquisition.

Waste management and wastage become the next problems. People want to clear their home of the unwanted clutter. Too many things reduce the space at home and contribute to the cleanliness and mind you, even the disposition of the people at home. A crowded room is never conducive to building relationships.

A sale has to be viewed with utmost discernment. Ask yourself if it is a need before you buy. Find out how long the item will last or you may have to speed up its use or find them spoiled or broken and no longer serviceable.

Sometimes sales in stores are simply acts of moving inventory out of the way so that a fresh batch of items can take up the shelves. A sale can also be a result of poor purchasing plans made by the store itself which is passed on to the buyer who also unwittingly buys more than is needed.

Mr. Ritchie Sayner of RMSA Retail Solutions says in his article on “The Truth About Markdowns” is that a sale is a ways of converting slow moving inventory faster into cash to accommodate new stocks which may bring in better prices. So to move their shelves into your own storage rooms may mean passing on the space maintenance costs and depreciation, spoilage and losses to you.

If you are fond of buying sale items to sell in your own shop, make sure you have planned your own selling capacity so that you do not overbuy and end up with your own sale to push forth the inventory! It is still basic to study and be sensitive to your market.

END

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MR. RITCHIE SAYNER

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TRUTH ABOUT MARKDOWNS

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