Developer to change Metro Cebu skyline

Keen on fueling Cebu’s robust business community and complementing the fast-paced shift of the modern Cebuano lifestyle, real estate developer J. King and Sons deems to change the skyline of Metro Cebu with their series of high rise development projects.

After inaugurating the tallest tower in the Visayas and Mindanao area late last year, J. King and Sons has recently inaugurated two more of their development projects to be undertaken this year: their Ultima Residences in Ramos and their Ultima Prime, the fourth tower in Fuente.

“With all our high rise investments going on, we want to change the skyline of Cebu in the next three to four years as we want to contribute to the development of the city and generate employment that will be complementary to the growth of the local economy,” said Richard King, the CEO of J. King and Sons in an exclusive interview.

Ultima Residences in Ramos is a 30-storey condotel housing development aimed to provide middle to higher income market ranges a descent home at the heart of Metro Cebu. The property has already been sold 75% even before it broke ground. The Ultima Prime on the other hand provides 28 levels of exclusive and low density high-end housing facility considered to be the “crème de la crème” of J. King’s condominium housing developments.

But despite critics saying that Cebu is not yet ready for condo living, King pointed out that condominiums nowadays actually provide real estate investors with practical offers both beneficial and economical considering the increasing cost of gasoline and the longer time consumed for out-of-town travels due to the city’ rapid traffic congestion brought about by the multiple developments and business activities within the area.

“We are offering a different lifestyle that will enable them to work and live within the city and at the same time earn from their investments. Buying a house outside the metro is not logical these days because it can be a waste time and money for gasoline in the long run” added King.

He further added that few years back, Cebu was not yet ready to adopt condo living but with the lifestyle shift seen these days, it now serves several advantages for residents working or studying in the city.

 “We never thought of going into high rise development but having seen that most residents from urbanized cities in the world are living within high rise buildings and that Cebu is fast becoming an urbanized metropolitan so we started with our conquest in Fuente,” revealed King.

Having seen Cebu’s fast adaptation of urban living that is becoming similar with Manila, J. King and Sons believe that the sky rise developments they have started will mark the solid boom in the city’s real estate industry.

 “Cebu has already attracted several foreign investments and this being the case, the city is also fast becoming a metropolitan city that can already accept the idea of high rise living. With the congestion of the city, the concept now for developments is to go up,” said King.

He also added that the good number of buyers from the net composed of overseas Filipino workers, balikbayans and foreigners who have heard a lot of about Cebu are also fueling the fast development of the high rise development in Cebu.