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AUTHORS
Elfren S. Cruz
Elfren S. Cruz
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Family businesses are pandemic winners
by Elfren S. Cruz - May 16, 2021 - 12:00am
Three decades ago when I started teaching Strategic Management at the MBA program of De L Salle University, the prevailing theory was that family businesses had a more than 95 percent failure rate by the time it...
Save the Nayong Pilipino trees!
by Elfren S. Cruz - May 13, 2021 - 12:00am
A midst all the news about political debates, the COVID 19 crisis and the rising unemployment, there was one small news item that seemed to have been ignored.
Philanthropy is not CSR
by Elfren S. Cruz - May 9, 2021 - 12:00am
Corporate social responsibility has become a popular topic in discussion groups because of increasing awareness that income inequality has become the biggest economic problem today.
Proudly Taiwanese
by Elfren S. Cruz - May 6, 2021 - 12:00am
In the novel 2034, China invades Taiwan and achieves limited success as the Americans and the Taiwanese fiercely defend the island nation.
WW III in 2034
by Elfren S. Cruz - May 2, 2021 - 12:00am
In the year 2034, there will be war between China and America. It starts with an incident in the South China Sea.
Philippines forced to take a side
by Elfren S. Cruz - April 29, 2021 - 12:00am
Senators have introduced a resolution condemning China’s “illegal and unwarranted incursions” in the West Philippine Sea.
Community pantry: The power of an idea
by Elfren S. Cruz - April 25, 2021 - 12:00am
The community pantry came at a time when people were feeling depressed because the pandemic did not seem to be disappearing and there were even government reports that said millions had lost their jobs and billions...
A Filipino vision
by Elfren S. Cruz - April 22, 2021 - 12:00am
I do not believe that anyone would be willing to give up his life to increase the Gross Domestic Product of the country.
Growing the family business
by Elfren S. Cruz - April 18, 2021 - 12:00am
I used to write a lot about family business and also engage in a lot of consultancies for family business, especially in the area of family constitutions.
Filipino nationalism
by Elfren S. Cruz - April 15, 2021 - 12:00am
The one Filipino who is the embodiment of Philippine nationalism is the former senator Claro Mayo Recto. In 1957, he ran for president, together with Lorenzo Tañada as his running mate.
Milk Tea Alliance
by Elfren S. Cruz - April 11, 2021 - 12:00am
There are so many critical events in Asia today that have global implications.
Defending Philippine sovereignty
by Elfren S. Cruz - April 8, 2021 - 12:00am
The continued illegal presence of around 200 Chinese ships at the Juan Felipe Reef has created a moment of unity in this country which has rarely found solidarity in its foreign and domestic policies.
Easter message of hope
by Elfren S. Cruz - April 4, 2021 - 12:00am
Last year, the Easter message of Pope Francis was very clear.
A blessed Holy Week
by Elfren S. Cruz - April 1, 2021 - 12:00am
Thirteen years ago, I wrote a column about Holy Week in the Philippines where I said that these four days had become more a holiday than a period of “holy days.” Metro Manila was almost a deserted place...
Genocide?
by Elfren S. Cruz - March 28, 2021 - 12:00am
Genocide is a term used to describe one of the worst crimes against humanity.
Liberal democracy vs. authoritarianism
by Elfren S. Cruz - March 25, 2021 - 12:00am
The new cold war between China and the United States and its allies is not just a battle of self-interests and territorial disputes.
500 years: Creating a Filipino identity
by Elfren S. Cruz - March 21, 2021 - 12:00am
A week ago I wrote a column, “The beginning of Catholicism in the Philippines.” I received several responses to that article.
The state of vaccines
by Elfren S. Cruz - March 18, 2021 - 12:00am
The COVID-19 spread throughout the world was faster than was anticipated, and every country in the world was unprepared. In most countries, the recovery from this pandemic was actually a political failure.
The beginning of Catholicism in the Philippines
by Elfren S. Cruz - March 14, 2021 - 12:00am
There is no question that the greatest legacy that the more than 300 years of Spanish colonization of the Philippines was to introduce and spread the Catholic faith among the Filipino people. An estimated 85 percent...
Filipino is more Hispanic
by Elfren S. Cruz - March 11, 2021 - 12:00am
There was a time when historians would describe Magellan as the person who “discovered “ the Philippines.
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