CanCham explores franchising prospects with Philippines businesses

CEBU, Philippines — The Canadian Chamber of Commerce of the Philippines (CanCham) is looking at franchising business as an area that both Philippines and Canada can capitalized on to move forward.

“Franchising is growing area that Philippines and Canada could look into much deeper,” said CanCham president Julian Payne during the webinar held Thursday, January 20, 2022 to update CanCham members on Canada’s Trade Commissioner Services.

According to Payne, while Filipino companies like Jollibee, are starting to enter the Canadian market via franchise concept. Thus, it is also good for Canadian companies to enter the Philippine market through franchising.

“This [franchise] will be a growing area for Canadian businesses to tap the Philippine market, given the given the complementarities of the two markets,” Payne told the Canadian Embassy to the Philippines team of trade commissioners.

Guy Boileau, Counsellor and senior trade commissioner of the Embassy of Canada in the Philippines, said franchising is not an area that the Canadian government has given focus on as of this time. However, he vowed to look into franchising, particularly in the context of economic reforms.

Earlier, Philippine Franchise Association (PFA) said that despite the pandemic more Filipino companies expressed interest to expand overseas via franchise.

In fact, PFA eyes to bring 100 Filipino franchise brands overseas. To date, there are 30 homegrown brands with international presence.