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Freeman Cebu Entertainment

Vivamax to release 2 originals per week in 2022    

STAR CIRCUIT - Ricky Calderon - The Freeman

Viva Entertainment struck a goldmine when it launched the Vivamax streaming platform last year. It has now more than 2 million subscribers and counting. It is now also the number one Pinoy streaming platforn and is slated to release two originals per week.

Since its launch in January 29, 2021, Vivamax has produced 35 original films and series on the platform. Debuting with Darryl Yap’s “Pornstar”, films of different genres soon followed: “Death of a Girlfriend”, “Revirginized”, “The Housemaid”, “Mahjong Nights”, “Taya”, “More Than Blue”, and Vivamax’s first original sequel, “Pornstar 2.” Also notable are two original series: “Parang Kayo Pero Hindi”, and “KPL.”

Vivamax likewise features many classic films not just from the Viva library but also from other production companies like Star Cinema, Regal Entertainment, 1017P, Reality, IdeaFirst, Brillante Mendoza’s Center Stage Productions. It is committed to work with the country’s biggest stars – Sharon Cuneta, Sarah Geronimo, Anne Curtis, Bela Padilla, Nadine Lustre, Andrew E., Yassi Pressman, Kim Molina, Jerald Napoles, Dingdong Dantes, Piolo Pascual, Carlo Aquino, Toni and Alex Gonzaga, among many others. And the finest directors, among them Brillante Mendoza, Lawrence Fajardo, Roman Perez, Darryl Yap, Joel Lamangan, and Yam Laranas. The list will grow this year.

Viva is slated to produce at least 52 films/series in 2022 for a regular weekly release of Vivamax Originals. As of December, there are 15 finished films scheduled to be shown in the first quarter and over 40 projects greenlit in various stages of production. With the reopening of cinemas, at least eight films will see a theatrical release for a return to the classic viewing experience. Viva stays true to its commitment of a P1 billion production budget per year despite the pandemic and will continue to support industry workers in order to serve the Filipino audience.

Over two million Vivamax subscribers are treated to a wide array of content: fresh originals, classic films, romance comedy series, the biggest Korean blockbusters, and popular Hollywood hits. And the subscriber base is steadily growing as Vivamax remains to be the #1 top-grossing Philippine entertainment app on Google and GCash. Vivamax has even made it easier to purchase subscriptions with budget-friendly plans: P49 (1 week), P149 (1 month), P399 (3 months) P749 (6 months) P1390 (1 year). These can be purchased in-app via GCash and credit card. Subscribers may also purchase Vivamax vouchers from 7-11, Ministop, Shopee, Lazada, SM Retail, GCash, PayMaya and soon in your neighborhood sari-sari stores.

Outside the Philippines, the platform is currently available in Australia, Brunei, Hong Kong, Indonesia, Japan, Korea, Macau, Malaysia, Maldives, New Zealand, Singapore, South Korea, United States, Canada, Middle East, and European territories (available titles vary per country).

VIVAMAX PLUS, the newest transactional video on demand TVOD/pay /premium VOD service of Vivamax, was launched last October 15. It gives early access to Vivamax’s vast new content to its growing audience. It is the premier access point for new original movie titles, newly enhanced digital classics of Viva Films, the newest blockbusters from Korea and rest of Asia, Hollywood hits, concert specials, new series and more. The pay service is currently available in the Philippines and will be available worldwide in the fourth week of January 2022.  Upcoming titles include Brillante Mendoza’s “Sisid” on Jan. 19; digitally enhanced classics “Gumapang Ka Sa Lusak”, “Ang Kabit ni Mrs. Montero”, “Minsan Pa Nating Hagkan ang Nakaraan”, “Segurista”, and more this month.

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Zaijan Jaranilla admits being nervous and pressured that he is playing the important role of Gio Ilustre, the son of Jodi Sta. Maria and Zanjoe Marudo in the upcoming ABS-CBN drama series “The Broken Marriage Vow,” which premieres Jan. 22 on iWantTFC and Jan. 24 on Kapamilya Channel, TV5, A2Z, Kapamilya Online Live, and TFC.

“Since this is a remake, we have to present something new to our audience,” said Zaijan in yesterday’s Zoom presscon. “I prepared for my role by watching the series so I would have an idea how the story goes. But acting-wise, I gave my role my own interpretation.”

He can relate to the role of Gio since he comes from a broken family. “I know where Gio is coming from. I understand what he is going through. A child from a broken family doesn’t deserve to suffer such fate. But I would advise someone like Gio to be strong. He should not be made to choose from his parents but he should follow what his heart dictates.”

Zaijan said that part of the challenge in doing the role is making sure he matches the superb acting dished out by Jodi and Zanjoe. “If they are saying that I did well in my role, based on what they’ve seen in the trailer, it is because my co-stars did very well in their roles too.”

“We worked as a team to make the audience feel that we are really a family. I treat Tita Jodi and Tito Zanjoe as if they are really my parents.”

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