GMA-7’s anti-cyberbullying campaign wins award
CEBU, Philippines - GMA Network’s anti-cyberbullying campaign #HeartOverHate gained recognition from the first ever BlogEx Manila Awards mounted by the Tag Media Public Relations and Brand Philosophy Inc.
The Blog Ex Awards recognizes “social media achievements through blogging” and serves as “a digital outreach platform that connects blogs with brands.”
The campaign, launched by the Network’s Program Support Department last August, won two major awards including, Social Movement of the Year and Most Innovative Digital Marketer in the Corporate Category.
Through various formats including a website, articles, videos, and even on-ground events, it aims to spread positivity by creating a social media landscape founded on the values of kindness, responsibility, and encouragement.
Among the Kapuso celebrities who have participated in the #HeartOverHate campaign are (in order of appearance) Marian Rivera-Dantes, Bea Binene, Ken Chan, Miguel Tanfelix, Bianca Umali, Kris Bernal, Kylie Padilla, Ruru Madrid, Louise Delos Reyes, Phytos Ramirez, Mikee Quintos, Andre Paras, Derrick Monasterio, Martin Del Rosario, Ashley Ortega, Andrea Torres, Julie Anne San Jose, Glaiza de Castro, and Alden Richards.
Ken Chan also delivered an inspirational talk about the campaign at the 12th Philippine Blogging Summit held at the University of the Philippines Diliman.
With the month of October being anti-bullying month, GMA is set to come out with new videos to inspire more netizens to put an end to cyberbullying. In November, GMA will also partner with Medical City in line with the latter’s “Teen Congress 2016: Stop Bullying in all its forms” project.
For more details about #HeartOverHate, visit its website at www.gmanetwork.com/gma/heartoverhate. (PR) (FREEMAN)
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