For third straight year: Metrobank wins Best Bank for UHNW clients in Philippines

CEBU, Philippines — Universal bank, Metropolitan Bank & Trust Co. (Metrobank) has once again been recognized as the Best Bank for Ultra-High-Net-Worth (UHNW) Individuals in the Philippines by Euromoney, one of the world’s most authoritative voices in financial services reporting.

This marks the third straight year that Metrobank has secured the title, a feat that underscores the bank’s strategic focus on delivering tailored wealth solutions and its sustained dominance in a highly competitive and niche segment of the financial services market.

Metrobank’s repeated recognition in the UHNW category signals more than just client satisfaction—it reflects the bank’s institutional maturity, robust advisory capabilities, and long-term commitment to evolving with the financial goals of its most affluent clientele.

The award comes at a time when the global UHNW population is becoming increasingly sophisticated, demanding not only performance but also personalized service, seamless technology, and holistic wealth management.

Euromoney's panel credited Metrobank’s Private Wealth division for its high-touch service model, citing strengths in customized client engagement, access to exclusive products, and an advisory ecosystem that includes estate planning and discretionary portfolio management.

A key differentiator in Metrobank’s strategy is its deep investment in human capital. Relationship Managers in the Private Wealth group are required to complete intensive training and certifications covering treasury operations, insurance, trust services, and cash management.

These professionals act as the central node in a broader network of traders, trust officers, and investment counselors—forming an integrated team that delivers end-to-end financial advice and portfolio solutions.

This ecosystem supports a client-centric approach, with tailored financial briefings and one-on-one investment consultations, reflecting a level of service akin to global private banking standards. This positions Metrobank as not only a service provider but a strategic advisor in the financial decision-making process of its clients.

Beyond human expertise, Metrobank has also showcased leadership in digitizing private banking, a trend accelerated by shifting client expectations and the broader digital transformation in financial services. The bank’s Wealth Manager digital platform allows clients to actively monitor and optimize investment portfolios across devices, creating a hybrid model that blends personal advisory with real-time, data-driven tools.

Additionally, the Wealth Insights website provides clients with curated market intelligence, actionable investment strategies, and timely macroeconomic analysis—reinforcing Metrobank’s commitment to making informed investing accessible and personalized.

Metrobank’s consistent recognition in the UHNW segment has broad implications for the local banking landscape. As the Filipino economy continues to generate new wealth—particularly among entrepreneurs, top-tier executives, and global Filipino families—competition in private wealth management is intensifying.

Yet Metrobank has managed to defend and grow its market share through strategic differentiation, client trust, and a long-term orientation toward innovation and personalized value delivery.

“Being recognized three years in a row reflects our commitment to excellence, trust, and the financial well-being of our clients. We aim to consistently deliver world-class banking solutions that empower their wealth journey,” said Lizette Perez, head of Metrobank’s private wealth business.

With the UHNW segment projected to expand further in Southeast Asia, Metrobank is poised to benefit from both its first-mover advantages and its deep understanding of local and global wealth dynamics—strengthening its role as the bank of choice for the Philippines' financial elite, she added.