Ayala-led telco boosts infrastructure across Cebu’s travel hotspots

CEBU, Philippines — Supporting the tourism industry in Cebu province, Globe has enhanced its connectivity infrastructure across Cebu’s travel hotspots.

The Ayala-led telecommunications and digital solutions provider installed new cell towers in the province’s strategic locations, including Brgy. Cantabaco in Toledo City, Brgy. Esperanza in Poro, Brgy. Maya in Daanbantayan, Brgy. Tabagak in Madridejos, and Brgy. Linao in Talisay City.

This move aims to enrich the experience of both locals and visitors while supporting the growth of the province’s local industries, said Joel Agustin, Globe SVP and Head of Network Planning and Engineering.

"Globe is committed to bridging the digital divide and delivering world-class connectivity in the country, ensuring communities have access to advanced digital infrastructure, and providing growth opportunities," said Agustin.

"By improving internet access in Cebu's key tourist areas, we're not only enhancing the experience for visitors but also opening up new opportunities for local communities,” he added.

Brgy. Cantabaco, in Toledo City, is known as the Philippines’ ultimate climbing destination. It attracts adventurers from around the world. However, the mountainous terrain hinders signal strength, creating challenges for communication. The new Globe infrastructure enables climbers to share their experiences and communicate in real time, enhancing their adventure. It also bridges the digital divide for the nearly 10,000 residents, providing essential support for students in their academic pursuits.

Likewise, Brgy. Esperanza, Poro, Camotes is the gateway to the enchanting Camotes Island. It is rich in history and eco-tourism attractions such as marine sanctuaries. Improved connectivity through the installation of a new cell tower is expected to drive more tourist traffic to the community, supporting local businesses and its over 3,400 residents.

The facility covers key areas such as the Esperanza Barangay Hall, Lucky Farm Aloguinsan Mj, Lola Hermenia’s Place, Maktang Beach, Buho Rock Resort, and Tangub Cave.

Meanwhile, in Brgy. Maya, Daanbantayan is famous for its pristine white sandy beaches and world-class diving spots, such as Malapascua Island. With the new tower in Brgy. Maya, tourists can share their beach photos and diving adventures online. Local fishermen and farmers as well as the barangay’s 10,000 residents also benefit from better access to information and services, explained Agustin.

The tower also supports essential services such as early warning systems and emergency response in the typhoon-prone municipality.

In Brgy Tabagak, Madridejos, Bantayan Island, the new tower will serve over 2,000 residents, primarily supporting the local fishing industry and showcasing the area's picturesque coastal landscapes and beautiful beaches.

In Talisay City, which is known for its rich historical heritage and agricultural roots, the new tower in Brgy. Linao is seen to improve connectivity to nearly 10,000 population and support the barangay’s growing status as a tourist destination.

The enhanced network caters to the city's expanding residential areas, trading centers, and various tourist attractions including hotels, recreational centers, and food establishments.

As Cebu continues to cement its position as a premier tourist destination in the Philippines, Globe's network expansion plays an important role in ensuring that the province can meet the growing demands of both its residents and visitors, noted Agustin.

According to Agustin, by bridging the connectivity gap, Globe is not only enhancing the tourist experience but also contributing to the sustainable economic development of these communities.