Freeman Cebu Business

Mober taps location tech firm for faster deliveries

Ehda M. Dagooc - The Freeman

CEBU, Philippines —  Mober, the pioneer in electric vehicle delivery in the Philippines, has announced its partnership with the location technology company what3words, in a mission to improve customer service and enable customers to provide their exact delivery spot simply through three assigned words that represent a real-world location.

According to Mober’s chief executive officer (CEO) Dennis Ng, the partnership ensures  that deliveries arrive at their precise location faster and more efficiently.

 “Drivers will no longer have to ask customers for additional directions, optimizing the delivery process and providing a smoother customer experience.”

An increasingly on-demand economy means that consumer expectations are rising, and businesses are under pressure to meet these demands while still protecting their margins. A common barrier prohibiting seamless deliveries in the Philippines is the challenge of communicating the precise delivery location.

Complex street addresses often misguide delivery drivers, especially in rural areas like Bulacan, Cavite, and Cebu City where Mober is available, what3words solves this problem. It has divided the world into a grid of 3m x 3m squares and given each square a unique three-word identifier: a what3words address.

Anyone can find the what3words address for the front door of their home and share and navigate to that location easily and reliably.

“We’re always looking for ways to enhance our customers’ shopping experience and our new partnership with what3words is a prime example of that commitment. It avoids causing delayed delivery as customers do not need to explain street directions or landmarks to the drivers. This deal also provides our partner retailers with increased confidence that their goods will be delivered on time and without any hassle,” explained Ng.

“In addition to our sustainability efforts with our EV deliveries, what3words’ accurate mapping will also help us further save energy from missed or wrong addresses,” Ng added.

According to Chris Sheldrick, co-founder, and CEO of what3words deliveries are often impacted by poor addressing. “Whether it’s an inaccurate street address, duplicate road name, or a condominium with multiple entrances.”

With a current focus on the Philippine market, Mober aims to be the leading green logistics delivery provider in Southeast Asia, by becoming the largest operator of delivery EVs in the region.

Established in July 2015, Mober is a Manila-based third-party delivery service company founded by serial entrepreneur and EY-trained auditor, Ng. With its 80-person team, including delivery drivers, Mober, has road explosive growth in the delivery service sector over the past several years, and is well-positioned to pioneer EV deployments in the Philippines.

Mober is partnered with clients, such as IKEA for last-mile delivery, Nespresso for warehouse-to-store delivery, and SM Appliance Center for same-day delivery.

What3worlds on the other hand is co-founded in London in 2013 by Sheldrick. A

what3words address is a human-friendly way to share very precise locations with other people or to input them into platforms and machines such as ride-hailing apps or e-commerce checkouts. It is optimized for voice input and contains built-in error prevention to immediately identify and correct input mistakes. Its partners include Mercedes-Benz, Triumph Motorcycles,

Premier Inn, the AA, and many emergency services across the world.


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