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Freeman Cebu Business

Property developers to gather in national confab next month

Ehda M. Dagooc - The Freeman

CEBU, Philippines —  Stakeholders in the property development in the Philippines will converge for the face-to-face National Developers Convention 2022 on October 5 and 6, 2022, to discuss the importance of digitalization in resolving emerging challenges brought by the pandemic and global economic crisis.

The Subdivision and Housing Developers Association Inc. (SHDA), in partnership with the Department of Human Settlement and Urban Development (DHSUD), will bring together developers, policymakers, suppliers, and other housing industry stakeholders to discuss macro trends, current issues and solutions in the industry.

The two-day conference bannering the theme “Change-proofing the Industry: Building Homes for Filipinos, Today and Tomorrow,” aims to tackle the new administration’s priorities for the housing industry as well as the importance of digitalization to resolve the emerging challenges brought by the pandemic and global economic crisis.

To be held at the Grand Hyatt Manila, Bonifacio Global City, Taguig City, organizers are encouraging regional players to take part in the conference, including the active real estate sector players in Cebu.

“We proudly organize the biggest event for the housing industry, which brings together housing developers, policymakers, and other housing stakeholders. The event will provide an avenue for them to meet and discuss future partnerships that can help us build more affordable housing for Filipinos through policy reforms and dialogues,” SHDA President May Rodriguez said.

President Ferdinand Marcos Jr.’s administration has made the country’s rising housing backlog a priority, and is creating plans involving private developers and financial institutions in a more participative and inclusive approach for faster housing production. In fact, President Marcos expressed, in his State of the Nation Address, his goal to strengthen the National Land Use Act of the Philippines that will provide for a rational and holistic management and development of the country's land resources.

Other top government officials who will grace the two-day event include Housing Secretary Jose Rizalino Acuzar and Socioeconomic Planning Secretary Arsenio M. Balisacan, who will deliver a keynote message and facilitate the Philippine macroeconomic briefing, respectively.

“The housing sector in the country needs aggressive efforts. Therefore, we have to involve every stakeholder that can take part in this advocacy of the new administration – that is to provide shelter to millions of Filipinos,” Secretary Acuzar stressed.

Senate Committee on Urban Planning, Housing and Resettlement Chairman Sen. Joseph Victor Ejercito and House Committee on Housing and Urban Development Chairman Rep. Jose Francisco B. Benitez will also attend to discuss the legislative initiatives on housing and urban development.

The convention is expected to gather around 300 housing sector stakeholders, who will have the opportunity to hear from experts on how they can respond together to the disruptive changes in the housing sector.

On the first day of the event, speakers will spotlight on the most talked-about topics, including urban planning and development initiatives, legislative initiatives on housing and urban development, sustainable financing for housing, and success stories of the private sector in housing and urban development programs.

 Some notable speakers on the first day are Chairman and Co-Founder of 8990 Holding Inc. Mariano Martinez, Pag-IBIG CEO Acmad Rizaldi Moti, President and CEO of BDO Unibank Nestor Tan, Chairman of I-Remit Inc. Bansan Choa, President of Damosa Land Ricardo Lagdameo, President and CEO of Century Properties Group Jose Marco Antonio, and PRO-Friends Co-Founder Guillermo Choa.

The second day of the convention will highlight regional development and local government units’ processes, innovation for housing through technology, incentives and smart subdivisions, public utilities in housing development, and public housing and subsidies.

Bacolod City Mayor and Chairman of League of Cities of the Philippines Alfredo-Benitez, President and CEO of Meralco Ray Espinosa, Vice President of PrimeWater Infrastructure Corp. Romeo Sabater, General Manager of National Housing Authority Joeben Tai, and President and CEO of PhilGuarantee Alberto Pascual are some of the speakers on the last day.

Last year’s National Developers Convention was held virtually from October 28 to November 5 and recorded 7,000 participants. With the theme “Beyond the Pandemic: The Future of Housing–Redesigning the Housing Industry through Innovation and Green Initiatives,” the 7-day event yielded the concept of the Smart Subdivision, which is now a new category in the Board of Investment's Special Investment Priorities Plan.

SHDA)is the largest and leading industry association for housing and urban development in the Philippines. With 350 members nationwide and 8 regional chapters, SHDA members include the country’s top real estate players and a dynamic national network of small and medium developers. SHDA member-developers produce over 80 percent of homes produced annually in the country, giving SHDA unparalleled reach amongst Philippine homebuyers.

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