Freeman Cebu Business

CLI enters Eastern Visayas with Ormoc housing project

Ehda M. Dagooc - The Freeman

CEBU, Philippines — Publicly-listed Cebu Landmasters Inc., (CLI) marked its entry in Eastern Visayas with the launch of Casa Mira Homes Ormoc.

The nine-hectare residential project will have a total of 685 units, which is expected to generate sales of Php2 billion in revenues.

Pre-selling activities preceded the launch of the Php950 million development offering townhouses and single-detached units with floor areas from 42 sqm – 62 sqm. Casa Mira Homes Ormoc is now close to 70 percent sold attesting to the popularity of the listed company’s economic housing brand.

“We are pleased that Casa Mira has facilitated the company’s expansion to untapped markets like Ormoc. At the same time, it has offered prospective families in VisMin a chance to make the big leap to first-time homeownership,” said CLI chairman and CEO Jose Soberano III.

Casa Mira Homes Ormoc, to be completed in 2023, is the 11th Casa Mira development in VisMin. The residential brand is designed with generous amenities such as chapels, swimming pools, play areas, basketball and tennis courts and wide open spaces in line with its promise to offer more for the Filipino family.

CLI is set to unveil more new Casa Mira projects in Cebu, Ormoc, Bacolod, Iloilo, Cagayan de Oro, Davao, Dumaguete and Palawan within the year. Prior to Ormoc, Casa Mira recently launched a four-tower residential condominium in Bacolod City offering studio and one-bedroom units.

Homes tailored to meet the preferences and needs of each location have propelled CLI to become the Visayas-Mindanao residential market leader in terms of inventory, according to a recent study of SKF.

CLI has a portfolio of 63 residential projects across VisMin offering close to 30,000 units for the high-end, mid-market and economic segments. Total sales value of these projects is Php 73.6 billion with 89 percent already sold out.

The leading VisMin developer is all set to launch 20 new projects in 2022. 


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