Pandemic improved Pinoys’ interest on investing, saving

CEBU, Philippines —  Thirty-eight percent of Filipinos prefer to keep their savings at home while 43 percent prefer to save them in the bank, this according to the 2014 Consumer Financial Survey conducted by the Bangko Sentral ng Pilipinas (BSP).

However, these preferences put one’s hard-earned money at a disadvantage due to a multitude of risks such as theft, calamity, decline in purchasing power, declining interest rates, and the inflation rate.

With a pandemic still lingering, many Filipinos have realized the importance of securing their hard-earned savings and want to become more financially prepared.

Life insurance firm, AIA Philam Life, is taking advantage of Filipinos’ improved interest on investing and saving their hard-earned money.

AIA Philam Life Head of Products Ten Paras unveiled AIA Future Builder, the latest addition to its diverse product portfolio that encourages more Filipinos to start investing their savings through a variable life insurance product.

Variable unit-linked (VUL) life insurance products are one of the most preferred insurance products being purchased by Filipinos, as it allows one to save while being protected.

“AIA Future Builder can help you maximize your savings potential instead of just setting it aside. Policyholders can diversify their investments through either locally or globally managed funds. Heeding the current needs of our customers, the plan also comes with basic insurance protection for life, total permanent and disability, and personal accidents as well as additional benefits through optional riders,” said Paras.

Paras explained that AIA Future Builder is powered by AIA Philam Life’s science-backed wellness program, Philam Vitality that incentivizes members with additional cash benefits and other rewards for healthy behavior, by knowing and improving their health. The product is also easier on the pocket through its various payment terms, with 5, 10 or pay-to-age 65 variants.

“Through AIA Future Builder, we are giving Filipinos a product that addresses their long-term savings needs—which could be for any anticipated big expense for the family like home renovation, travel, or anniversary celebration. By providing them the means to fulfill these dreams, we bring to life our purpose of helping Filipinos live Healthier, Longer, Better Lives,” added Leo Tan, AIA Philam Life Chief Marketing Officer.