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Freeman Cebu Business

French hospitality group Accor Hotels announced to open its second hotel property in downtown Cebu, the Mercure Hotel Cebu.

Ehda M. Dagooc - The Freeman

CEBU, Philippines —  This 182-room international hotel brand is set to open doors in 2024. It will be the first branded hotel property to operate in downtown Cebu.

 Accor Hotels signed a contract with Cebu Landmasters Inc., (CLI) to build the hotel property, which is part of the redevelopment of Patria de Cebu.

 “The signing of Mercure Cebu Downtown demonstrates our confidence in the future of tourism for the Philippines. We know that our internationally renowned brands and extensive experience as a leading hotel operator will enable us to drive performance. We have a vast distribution system and global marketing capabilities, allowing us to generate international awareness for the stunning destinations which can be found in this archipelagic country,” said Garth Simmons, Chief Executive Officer, Accor, Southeast Asia, Japan and South Korea., Accor, Southeast Asia, Japan and South Korea.

In February this year, Accor and CLI also announced the opening of the 194-room Sofitel Cebu located at Cebu Business Park come 2025.

The two hotel properties are part of 18 hotels that will be opened by Accor in the Philippines over the next five years.

 Mercure Cebu Downtown will join a collection of over 870 Mercure addresses globally across 61 countries.

“We look forward to crafting an authentic personality for Mercure Cebu Downtown and welcoming guests to come and enjoy all the hidden secrets around Cebu,” added Simmons.

  The hotel will offer a restaurant, an executive floor lounge, swimming pool, gym and a rooftop bar in addition to extensive events facilities including a ballroom, meeting rooms and business center.  

“We are looking forward to an exciting phase of development in Cebu with the signing of Mercure Cebu Downtown with Accor, which joins the recently signed Sofitel Cebu City we announced in February this year. With Mercure, we found the right brand that incorporates local inspiration and design preserving the strong cultural heritage of Patria de Cebu. We remain confident in the longevity of the tourism industry in the Philippines and its future success as the world returns to travel following this challenging period,” noted  Joe Soberano III, CEO of Cebu Landmasters.

Accor is one of the leading international operators in the Philippines with seven hotels across three regions and a strong pipeline of 18 committed projects across the country.

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