SIXTH NATIONAL

Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 172920
                    [Title] => In advertising, you pay; in PR, you pray
                    [Summary] => Advertising is paid exposure that allows an advertiser to choose a specific medium, time, space, TV or radio buy, publication insertion, cinema placement or outdoor signage posting based on a media plan. Public relations or PR is free, earned or pitched exposure that is largely dependent on how you get the press to read your media packet and get your desired coverage. When successful, both can give your product a tremendous amount of exposure and credibility.


                    [DatePublished] => 2002-08-21 00:00:00
                    [ColumnID] => 133905
                    [Focus] => 0
                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
                )

        )

)

abtest

In advertising, you pay; in PR, you pray

By Bong R. Osorio | August 21, 2002 - 12:00am

Advertising is paid exposure that allows an advertiser to choose a specific medium, time, space, TV or radio buy, publication insertion, cinema placement or outdoor signage posting based on a media plan. Public relations...

Lifestyle Business