Niche

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                    [ArticleID] => 1925707
                    [Title] => Nothing is useless
                    [Summary] => Nothing you do for the Lord is ever useless. – 1 Corinthians 15:58 NLT
                    [DatePublished] => 2019-06-12 00:00:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Daily Bread
                    [SectionUrl] => daily-bread
                    [URL] => https://media.philstar.com/photos/2019/06/11/bread_2019-06-11_21-20-43_thumbnail.jpg
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            [1] => Array
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                    [ArticleID] => 1635852
                    [Title] => Niche player no more
                    [Summary] => While this company may still considered a niche player 30 years after it entered the fiercely competitive real estate sector, New San Jose Builders, Inc. (NSJBI) has definitely made its mark.
                    [DatePublished] => 2016-10-23 00:00:00
                    [ColumnID] => 134315
                    [Focus] => 1
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
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                    [ArticleID] => 57387
                    [Title] => In niches there are riches
                    [Summary] => 
            
Targeting a market is basic in any business. Who’s your target?  That’s a fundamental issue you will define when doing a marketing plan.
                    [DatePublished] => 2008-04-21 00:00:00
                    [ColumnID] => 133905
                    [Focus] => 0
                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
                )

            [3] => Array
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                    [ArticleID] => 136965
                    [Title] => In niches there are riches
                    [Summary] => Targeting a market is basic in any business. So, who’s your target?  When you ask business operators and entrepreneurs that question, you usually hear something like:  single proprietors, lawyers, pleasure seekers, or car owners.


If you define your target market this way, you are most likely not doing your homework. And you’re probably spending more marketing peso than necessary to promote your business, service, or product. Worse, you are not generating the sales and shares you should be getting. 


                    [DatePublished] => 2001-10-17 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
                )

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abtest

Nothing is useless

June 12, 2019 - 12:00am

Nothing you do for the Lord is ever useless. – 1 Corinthians 15:58 NLT

Daily Bread

Niche player no more

October 23, 2016 - 12:00am

While this company may still considered a niche player 30 years after it entered the fiercely competitive real estate sector, New San Jose Builders, Inc. (NSJBI) has definitely made its mark.

Business

In niches there are riches

By Bong R. Osorio | April 21, 2008 - 12:00am

Targeting a market is basic in any business. Who’s your target?  That’s a fundamental issue you will define when doing a marketing plan.

Lifestyle Business

In niches there are riches

By Bong R. Osorio | October 17, 2001 - 12:00am

Targeting a market is basic in any business. So, who’s your target? When you ask business operators and entrepreneurs that question, you usually hear something like: single proprietors, lawyers, pleasure seekers,...

Lifestyle Business