Tanduay strikes deal with Suns

MANILA, Philippines — Just weeks after it sealed agreements with two other teams in the NBA, Tanduay has entered into a partnership with the Phoenix Suns.

This makes Tanduay the first Philippine company to simultaneously sponsor five NBA teams, making an even more aggressive international marketing push.

Apart from the Phoenix Suns, Tanduay has inked partnerships with the Minnesota Timberwolves and Milwaukee Bucks early this year. It also has an existing partnership with the Golden State Warriors and the Brooklyn Nets.

In line with the partnership with the Suns, the two organizations will release co-branded bottle packaging during the NBA season.

“We are confident that the NBA is a significant venue to grow our brand awareness in Arizona and beyond. It is definitely an honor to be a partner of the Phoenix Suns, and we are looking forward to bringing our Philippine-made products to more cities in the US which has a huge potential as a market for rum and other spirits,” said Tanduay president and COO Lucio Tan III.

Phoenix Suns chief revenue officer Dan Costello shared positive prospects of the partnership with Tanduay.

“We are thrilled to be aligned with another world-renowned brand with rich history, just as the Phoenix Suns, have the deepest history in Valley sports,” he said.