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Porn company makes bid to rename Miami Heat arena
Luisa Morales (Philstar.com) - September 13, 2019 - 10:44am

MANILA, Philippines — A porn company has made a $10 million bid to rename the Miami Heat arena this upcoming NBA season.

Per Yahoo! Sports, adult entertainment producer BangBros wants the team's coliseum to be called the "BangBros Center".

The Miami-based company even coined an abbreviation — "The BBC".

The bid came after American Airlines announced that they wouldn't be renewing their naming rights deal with the Heat, an agreement that will expire at the end of the year.

NBC Sports' Jessica Kleinschmidt confirmed that BangBros did indeed make the bid.

However, all of it can be chalked up to a publicity stunt with virtually no chance of the NBA approving the deal.

Yahoo! Sports compared BangBros' move to marijuana dispensaries moving to rename the Denver Broncos' Mile High stadium.

The NBA may be a progressive league, but naming one of its arenas BangBros Center maybe a little bit too much.

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