Subic Bay named Philippines top sports tourism hub

MANILA, Philippines — Subic Bay, Central Luzon’s top tourist destination, added another feather in its cap with the recent awarding of the “Destination of the Year” by the Philippine Sports Tourism Awards (PSTA).

Subic Bay has consistently hosted sports events over the years and has helped position the Philippines as a competitive global sports tourism destination.

“There’s a variety of sports events held in Subic almost every month, and that’s really a plus factor. I hope Subic will continue to keep the momentum, and we look forward to the nomination again of Subic for this year,” says PSTA chairman Charles Lim.

He added that Subic bagged the award after judges saw the consistency with which prestigious sports events were held in the freeport. 

He also noted that sports tourism is the fastest-growing component of the travel and sports industry.

Meanwhile, Subic Bay Metropolitan Authority chairman and administrator Wilma Eisma said the latest award shows that Subic remains the country’s most-preferred venue by local and international sports organizers.

“The award speaks well of the natural beauty and the unspoiled environment of Subic amid continuous economic development. It means that Subic had successfully harnessed the synergy of sports and tourism to make it to No. 1 for two consecutive years,” she noted.

The SBMA chief also pointed out that Subic won the gold award for best sports tourism destination in the 2017 Sports Industries Awards and Conference Asia (SPIA Asia) held in Thailand, and brought home the bronze award for the same category last year.

This year, it hosted the National Age Group Triathlon, NTT ASTC Subic Bay International Triathlon, Alaska Ironkids, Century Tuna Ironman 70.3.