PLDT, SMART team up with NBA

MANILA, Philippines — Telecommunications and digital service providers PLDT and Smart forged a multi-year partnership with the NBA to provide subscribers access to live and on-demand games through select offerings of the NBA League Pass.

Over 62 million subscribers of PLDT and Smart can now avail themselves of the select offerings of the league’s premium live game subscription service, including a P50 Day Pass that enables users to watch live NBA games for a 24-hour period.

“We at PLDT and Smart share the same passion for basketball with the Filipinos. Over the years, our group, led by our chairman Manuel V. Pangilinan, has been investing heavily in supporting the sport in schools, teams, leagues, associations and communities,” said PLDT and Smart consumer marketing head Andrew Santos during the press launch at Buffalo Wild Wings in Capitol Commons in Pasig City Thursday night.

“We are indeed super excited to announce our partnership with the NBA regarding the NBA League Pass,” added Santos.

PLDT Home users could add their selected NBA League Pass offering to their monthly broadband subscription while Smart prepaid and postpaid subscribers may purchase the Day Pass by texting NBA50 to 9999.

PLDT and Smart subscribers will also have access to NBA highlights, game recaps and daily top plays on PLDT Home and Smart 360 official websites.

“Some of the 60 million subscribers of PLDT and Smart will have a chance to access the Conference Finals and the NBA Finals on their mobile devices. I think this is just the start of an amazing partnership with these great companies,” said NBA Philippines managing director Carlo Singson.

PLDT and Smart will also serve as official partners of the NBA 3X Philippines in August.

NBA League Pass offers fans in more than 200 countries access to a complete season of live NBA games, from regular-season matches, the All-Star, playoffs to the finals, as well as select preseason and Summer League games live and in high-definition with live stats and multiple viewing options.

Also present in the event was PLDT and Smart executive vice president and chief revenue officer Eric Alberto, who exchanged company jackets with Singson to signify the partnership.