Globe, may pa-heart challenge sa TikTok
Inilunsad kamakailan ng Globe ang #GoGIVEYourHeart Challenge, ang unang TikTok for Good campaign nito sa Pilipinas, na ginawang real-world impact ang pakikipag-ugnayan sa social media sa pamamagitan ng digital generosity.
Binibigyang pansin ng GoGIVE, ang digital advocacy feature ng Globe Prepaid na naa-access sa pamamagitan ng GlobeOne app, kung saan ang mga customer ay nag-opt in na sumali sa programa at makakuha ng “mga puso” sa pamamagitan lamang ng paggamit ng kanilang data.
Para hikayatin na makilahok ang marami, gumawa ang Globe ng branded na filter sa TikTok na nagbibigay-daan sa mga netizens na i-flash ang kanilang pinakamagagandang “puso” bilang isang digital act of giving.
Ang bawat post gamit ang custom na effect at ang #GoGIVEYourHeart hashtag ay nagiging metaphorical nudge para kumita at mag-donate ng mga “puso” sa kanilang mga gustong komunidad.
“We are proud to be featured on TikTok for Good. This campaign offers a fun and purposeful way for young Filipinos to take part in the movement and give back by being online,” said Givielle Florida, Globe Prepaid Business Head.
Vanessa Brown, Director of Business Development for APAC at TikTok added: “TikTok for Good harnesses the power of creativity, discovery, community and authentic expression to inspire communities to drive meaningful, positive and lasting change. Our partnership with Globe for the #GoGIVEYourHeart Challenge empowers our Filipino TikTok community to rally support and raise awareness for causes close to their hearts, achieving real-world impact both on and beyond TikTok.”
Ang nasabing kampanya ay promoted by Team Globe of Good ambassadors, including ABS-CBN Star Magic talents Alora Sasam, Ericka Padilla, and Gillian Vicencio, Rise Artists Studio’s Kerwin King, celebrated theater actor Reb Atadero, and internet sensation Doc Adrian Insigne.
Kabilang sa kanilang beneficiaries ang Philippine Eagle Foundation – supports wildlife conservation and protects the critically endangered Philippine eagle; Project PEARLS – empowers women in Tondo through digitally-enabled livelihood; Philippine Animal Welfare Society (PAWS) – provides shelter and medical treatment for stray animals; Philippine General Hospital Foundation – boosts public healthcare services through digital tools and internet connectivity and World Vision – promotes digital education access for underserved Filipino students.
Kapag naabot na ng bawat non-government organization (NGO) ang target na bilang ng mga ‘puso,’ matatanggap nila ang suportang ipinangako ng Globe.
“Our partnership with TikTok reflects our belief that even small online actions can lead to positive change when people come together with the best intentions,” said Yoly Crisanto, Globe Chief Sustainability and Corporate Communications Officer.
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