MTRCB at Viva, nagkasundo sa Responsableng Panonood

Nagkaroon ng formality ang partnership ng Movie and Television Review and Classification Board (MTRCB) at Vivamax, Inc. (Viva) to promote Responsableng Panonood (Responsible Viewership) to Filipino viewers sa pamamagitan ng ceremonial signing of a Memorandum of Agreement (MOA) na ginanap noong Jan. 27, 2023.

Sa ilalim ng nasabing MOA, nagkasundo ang both parties to jointly carry out programs and activities na poprotektahan ang viewing public at nangako ang Viva na magiging responsible sa self-regulation by ensuring sufficient age-rating advisory on its VOD content, as well as continuing its parental control feature for subscribers within its web applications.

MTRCB on its part commits to collaborate with Viva Inc. to help calibrate the latter’s rating classification for its films, advertising, and marke­ting materials.

“The partnership that is forged through this MOA is rooted in our shared concern for the Filipino viewing public. As it has done in the past, the Board allows the industry to thrive through the practice of responsible self-regulation while ensuring that each Filipino household shall have access to a safe and comfortable viewing expe­rience. My sincere thanks to Vivamax Inc. President Vincent del Rosario and his team for making history as the first Filipino-owned and operated VOD to partner with MTRCB to promote Responsableng Panonood,” pahayag ni MTRCB Chair Lala Sotto during the MOA signing ceremony.