BTS, todo ang ibinigay na inspiration sa bagong campaign ng Smart

Grabe, windang ang Army kahapon sa launching ng pinakahihintay na Live Your Passion with Purpose campaign ng Smart Communications headlined by the world’s leading pop icon, BTS.

“BTS won over the hearts of millions all  over the world not just with their talent, but also with their messages of hope and inspiration. On behalf of Smart, we are very honored to have this partnership with BTS that encou­rages the Filipino youth to keep their faith and continue pursuing their passion and purpose no matter the challenges the lie ahead,” pahayag ni Ms. Jane J. Basas, SVP and Head of Consumer Wireless Business at Smart.

Shot in Seoul sa kalagitnaan ng global lockdown, ang nasabing campaign ay set to two of the band’s most recent hits—ang inspirational na Life Goes On followed by the record-breaking hit Dynamite—appropriately providing the score to a timely and encouraging message sa Filipino ARMY na hanggang ngayon ay humaharap pa rin sa matinding health crisis.

Mapapanood sa TVC ang seven BTS members walking up and down seven iterations of The Penrose Stairs—symbolic of defying impossible situations—bearing wise and powerful words that defy all of life’s challenges.

• Jung Kook - keep inspiring;

• RM - keep learning;

• J- keep moving;

• Jin - keep chasing your passion;

• V - keep exploring;

• SUGA - keep living your purpose

• Jimin - keep connecting.

“As the leading digital services provider in these crucial times, we at Smart are committed more than ever to make it simple and easy for Filipinos to go all out on their passions and fulfill their purpose,” ayon naman kay Mr. Alfredo S. Panlilio, Smart President and CEO.

BTS also shared their thoughts on what it means to “Live Your Passion with Purpose.”

Jin : “Smart decisions have always been important to us and seem to have produced good results for us. I will encourage you [to live smarter and live with purpose] so you can only walk the path of happiness.”

“When you have a purpose, you have a reason to [live] and it becomes your driving force,” says j-hope.

V adds, “No matter how many times you fall, don’t give up and challenge yourself to break [big walls] in your life.”

Para sa mga iniidolo ng buong mundo na passion at purpose ang gumawa ng music and mag-perform around the world, staying put in South Korea for more than a year now has only made them look forward to better times. “What makes us move is the ARMY waiting for us,” SUGA shares, na sabik nang makita at makasalamuha ang fans face-to-face.

Samantala, Jung Kook has everyone’s best interest in mind: “I’ll be rooting for you. Please stay healthy.”

“We know very well that you are always sen­ding us messages through social media, uploa­ding videos that cover our songs and dances, and participating in competitions,” says Jimin.

Ten hours ginawa ang kanilang TVC at puring-puri ng Smart executives ang BTS dahil sobrang parang mga bata raw ito na nakausap nila virtually.