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Trunc.ph: The first-ever lifestyle and luxury multi-brand destination in the country and in the region

The Philippine Star
Trunc.ph: The first-ever lifestyle and luxury multi-brand destination in the country and in the region
Unveiled to the public last October 30, Trunc.ph brings the most coveted brands in retail closer to Filipino consumers.
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MANILA, Philippines — The SSI Group—the country’s largest specialty retailer leading the Philippine retail market through the size and breadth of its brand portfolio and expansive store network, is taking the brands they serve online.  Connecting to a monthly audience of over 1.7 million engaged customers, they bring us an exciting innovation in Philippine retail through the newest addition to their digital portfolio - Trunc.ph, a multi-brand e-commerce site with four unique concepts in one online destination.

Unveiled to the public on November 6, Trunc.ph brings the most coveted brands in retail closer to Filipino consumers. It provides a seamless online shopping experience tailor-fit to each shopper’s taste, bringing together many of the SSI Group’s brands on one premium marketplace.

“The addition of Trunc, Trunc Show, and PowderRoom to our online properties enhances and expands the retail experience of the SSI customer. Through Trunc.ph, we seek to provide our customers with a world-class shopping experience which upholds the same level of personalization we provide in our brick-and-mortar stores, and makes accessible a unique and desired brand line up,” said Anton Huang, president of the SSI Group.

With a curation of the best lifestyle and luxury brands, including the likes of Tory Burch, Michael Kors, Kate Spade, MUJI, Lush, Tommy Hilfiger, Calvin Klein Jeans, Lacoste, and more, Trunc brings the SSI Group's retail expertise online.

Trunc.ph is a first-of-its-kind digital portal by the SSI Group, which will feature a multi-brand treasure trove of the finest high-end luxury brands, the most sought after bridge and casual brands, and a diverse range of home-essentials, beauty products, and colored cosmetics. With its mix of top global brands and its curated selection of the finest and freshest merchandise, this digital lifestyle hub promises ease of shopping for today’s sophisticated shoppers under the following categories:

1. Trunc

A multi-brand marketplace featuring some of SSI’s most sought after brands. Trunc customers will have access to the latest trends as well as to established classics and quality fashion and home essentials.

2. Trunc Show

Trunc Show—a dedicated shop-in-shop within Trunc for the most premium designer brands—features an edit of the latest from Milan, New York, and London to complement the modern shopper’s lifestyle.

3. PowderRoom by Trunc

PowderRoom is the go-to for beauty and skincare enthusiasts, with its wide assortment of cult-favorite and iconic brands.

4. Trunc at Home

Trunc at Home—a dedicated destination within Trunc for the world’s top home and living brands—will feature an expertly crafted collection of the finest furnishings and accessories, wine, and food. 

With the aim to bring the best of fashion, beauty, home & living, and more in one destination, Trunc will be coming your way soon to cater to Filipino online shoppers.  The curated selection of the best lifestyle and luxury brands in one unique marketplace is set to provide customers with access to the SSI Group’s most recognizable brands - leading the experience of shopping a wide edit of signature pieces, exclusively available and delivered straight to their doors. 

The SSI Group gears up for a digital shopping experience like no other with the launch of its newest e-commerce platform that is set to redefine, yet again, luxury and specialty retail in the country. Philippines, meet TRUNC.

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