‘The world’s strongest brand’
THE PEPPER MILL - Pepper Teehankee (The Philippine Star) - February 25, 2020 - 12:00am

Ferrari has been awarded the title of the world’s strongest brand for the second consecutive year by Brand Finance, the leading international independent brand valuation and strategy consultancy. With a Brand Strength Index (BSI) score of 94.1 out of 100, Ferrari tops the rankings of only 12 brands to be awarded the highest AAA+ rating.

Presented during the World Economic Forum at Davos, the Brand Finance Global 500 2020 report calculates the value of the Ferrari brand at $9.1 billion with year on growth of nine percent, boosted by positive sales and overall brand strength. Brand Finance determines brand value by estimating the net economic benefit to the brand owner of licensing the trademark on the open market. It measures brand strength on the basis of the efficacy of a brand’s performance on intangible measures compared to its competitors.

(Ferrari in the Philippines is available at Motostrada Inc. located at 32nd & 4th, Crescent Park West, BGC, Taguig City. For more information, call 8801-7777 or visit philippines.ferraridealers.com, facebook.com/ferrariphilippines and instagram.com/ferrariphils.)

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