Medical City, GICF tie-up to improve customer experience

MANILA, Philippines — The Medical City (TMC), one of the leading healthcare providers in the Philippines, officially launched its partnership with Global Integrated Contact Facilities, Inc. (GICF) last month.

TMC’s partnership with GICF is aimed at enhancing the overall customer experience by offering 24/7 customer support through a streamlined telephone system.

The customer support will be available to patients seeking consultation, hospital inquiries and additional medical services regardless of their location.

Patients will benefit from real-time responses to their queries, seamless appointment scheduling, and faster resolution of issues or concerns.

“TMC understands the importance of putting the customers at the center of everything they do and are committed to fostering a culture of empathy and professionalism in all their interactions,” TMC said in a statement.

GICF stands as one of the most competitive IT-BPM companies in the Philippines and is a leading provider of contact center solutions across various industries such as e-commerce, food and beverage, retail and manufacturing.

Celeste Manalo, COO of GICF, shares that the company is not only 100-percent Filipino-owned, it also proudly focuses on handling local accounts.

“At the heart of the company is a group of leaders that have years of extensive experience handling multinational accounts under their belts,” Manalo said.