Tourism Malaysia’s Mega Familiarization program aims to promote the country as a top-of-mind holiday destination.Tourism Malaysia/Released

'Mega Familiarization' participants attend Deepavali Open House in Malaysia
(philstar.com) - December 20, 2017 - 8:30am

PUTRAJAYA, Malaysia — Representatives from media outlets and travel agents in Southeast Asia recently took part in an unforgettable cultural exchange in Malaysia.

Twenty-six guests hailing from Brunei, Laos, Medan, the Philippines, Thailand and Vietnam attended the official launch of Deepavali Open House in Sungai Siput, Perak. As a national-level occasion, the Deputy Prime Minister of Malaysia, YAB Dato' Seri Dr. Ahmad Zahid bin Hamidi, was present to officiate. 

The participants had the opportunity to catch live, glamorous Deepavali performances, sample Malaysian cuisine and tidbits made during Deepavali, and see how the festival is generally celebrated by Malaysians of all races.

During the Deepavali Open House, the invited guests watched live, glamorous performances, sampled Malaysian cuisine and tidbits made during Deepavali, and saw how the festival is generally celebrated by Malaysians of all races. Tourism Malaysia/Released

The visit was part of Tourism Malaysia’s Mega Familiarization program that aims to promote the country as a top-of-mind holiday destination. Participants visited several exciting destinations in Perak, including Malaysia’s family holiday theme park, Sunway Lost World of Tambun; the historic Kellie’s Castle; and Marina Island Pangkor Resort & Hotel. The group was also ferried to Pangkor Island for a tour the island’s various attractions such as Nipah Bay, Dutch Fort, Sacred Rock, Mini Great Wall of China and Seafood Factory.

Finally, a high-tea session was arranged for the international guests at the award winning Weil Hotel Ipoh to meet up with the Perak Tourism, Arts, Culture, Communications and Multimedia Committee Chairman Dato’ Nolee Ashilin binti Dato’ Mohammed Radzi.

Participants visited several exciting destinations in Perak, including the historic Kellie’s Castle. Tourism Malaysia/Released

Strengthened tourism program

The Mega Familiarization Program is one of Tourism Malaysia’s signature tourism programs to assist in the promotions and branding of Malaysia as the preferred tourist destination in the world.

A total of 299 guests from 27 countries participated in eight Mega Familiarization events in 2016. Of these, 144 guests were representatives from travel agencies, 132 were media representatives while 23 were corporate guests, accompanying officers and representatives from the Tourism Malaysia overseas offices, who were specially invited to attend tourism events held in Malaysia.

 

MALAYSIA TOURISM
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