Screenshot from the 30-second tourism video made by foreign vlogger, Nas Daily.

WATCH: Foreign vlogger creates $100-worth tourism video for Philippines
Rosette Adel (philstar.com) - June 18, 2017 - 5:12am

MANILA, Philippines — After the controversial tourism campaign of video the Department of Tourism made it to the news, a foreign vlogger has created a US $100-worth tourism video for the country.

Israeli Nuseir Yassin, popularly known for his one-minute videos as Nas Daily, lamented how governments pay millions of dollars for a tourism video which is sometimes copied from other videos. This was in the light of the controversial “Experience the Philippines” video titled “Sights” allegedly copied from a South African tourism video.

“I am always amazed by how much money is wasted in the media business. Governments spend millions of dollars to make simple videos while agencies take a huge cut of that,” Nas wrote in his Facebook post.

“So I tried to take a swing at making a tourism video for the Philippines for $100. If tourism departments are interested in exposure - and not cinematography and actors - then this should do the job. Some of the best videos are the simplest,” he added.

Nas Daily also commented that the "Sights" video made by DOT and former advertising agency partner, McCann Worldgroup Philippines, is not Philippine specific.

Due to this, Nas Daily in his Day 434th video titled “This doesn’t cost millions” made a 30-second clip about the Philippines. He featured Philippines’ tourist destinations but highlighted the love Filipinos offer to tourists.

“You can be blind and see how there is more love in the Philippines. But if you think the Philippines is just another island then you must be blind,” he said in the video.

Previously, Nas Daily who said his favorite country is the Philippines, posted several videos of the country and his experiences during his stay in early 2017.

Aside from Nas Daily, Creatives of Manila also made a tourism video for the Philippines which also went viral.

The video was described “Tourism ad obviously not commissioned by DOT. Labor of love for the country.”

“Sometimes it's hard to fall in love with the Philippines but most of the time it's harder not to,” the video read.

Evolution of Philippine tourism advertising

Reports said the tourism advertising in the Philippines has shifted from pro bono to a legitimate business.
 
Under the Subchapter III Section 45 of the Republic Act 9593 otherwise known as Tourism Act of 2009, the Tourism Promotions Board (TPB) shall be responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination.
 
It shall highlight the uniqueness and assisting the development of its tourism products and services, with the end in view of increasing tourist arrivals and tourism investment, the policy read.
 
TPB shall shall likewise ensure the regular advertisement abroad of the country‘s major tourism destinations and other tourism products, not limited to enterprise zones.
 
According to the code of Ethics for Advertising of the Advertising Board of the Philippines, an advertisement must first follow the the guidelines of their code of ethics before it can be approved.
 
It cited policy meetings, composition of screening panel, quorum requirement, review of guidelines, hiring of technical resource persons, as initial process of formulation of an advertisement.
 
Prior to the clearance of airing, the board assigned for screening, must check on the testimonials as well as the scientific claims of the agency.

What's next for DOT?

The DOT has terminated its contract with McCann after a review and listening to its stakeholders. It announced that it will reopen the procurement process for the production of a new advertising material which will be consistent with the current slogan... "It's more fun in the Philippines."

DOT Assistant Secretary Frederick Alegre said it will now look for an agency which can create one material at a time. He said that the budget will come from the alloted P650 million.

 

Philstar
Facebook
  • Latest
Latest
Are you sure you want to log out?
X
Login

Philstar.com is one of the most vibrant, opinionated, discerning communities of readers on cyberspace. With your meaningful insights, help shape the stories that can shape the country. Sign up now!

SIGN IN
or sign in with
Read and share the latest news
whenever and wherever you are.
Top Stories
Features the most relevant stories,
exclusive content, analyses and special reports.
As It Happens
Get bite-sized highlights and up-to-date
information as the news breaks.
Latest
View the most recent
stories of the day.
Log-in
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Quisque justo est, auctor vel ullamcorper.
Log-in
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Quisque justo est, auctor vel ullamcorper.
How to follow As It Happens stories
STEP 1
Click the story in the As it Happens section.
How to follow As It Happens stories
STEP 2
Click "Follow Story" for updates on the news.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam eu metus vitae felis tincidunt finibus ut id sapien. Integer volutpat dui eu malesuada dignissim. Sed varius justo nulla, fringilla convallis sem porta sed.
How to follow Author
STEP 1
Click on the author's name in the article.
How to follow Author
STEP 2
Once you click on the author's name, you will be
brought to the Authors page. Click "Follow Author"
to stay updated on the author's works
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam eu metus vitae felis tincidunt finibus ut id sapien. Integer volutpat dui eu malesuada dignissim. Sed varius justo nulla, fringilla convallis sem porta sed.
How to follow Tags
STEP 1
Click on a tag in the article.
How to follow Tags
STEP 2
When you click on a tag, it will take you to the
dedicated tag page where you'll see the article
viewed, along with other stories with that tag.

Click the "follow tag" button to stay updated on
the topic.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam eu metus vitae felis tincidunt finibus ut id sapien. Integer volutpat dui eu malesuada dignissim. Sed varius justo nulla, fringilla convallis sem porta sed.