Celebrity endorser Chienna Filomeno enjoys her refreshing glass of The Bar Premium Gin at #ThePinkGinParty last September 12 at The Island in Bonifacio Global City, Taguig.
Philstar.com/EC Toledo
New gin for the new gen: The Bar makes a splash at The Island for a night of booze and fun
Euden Valdez (Philstar.com) - September 13, 2018 - 12:08pm

MANILA, Philippines — The new gin for the new generation is here! It comes with a cool look and refreshing flavors, and it’s The Bar Premium Gin.

This generation’s The Bar was finally unveiled in #ThePinkGinParty on September 12 after much anticipation. It sure made a splash at The Island, Bonifacio Global City’s first tropical-themed party place.

At the launch, three celebrity endorsers were chosen and introduced to best represent their generation's gin: Chienna Filomeno, Kiko Estrada and Derrick Monasterio. Providing music for the night was The Ransom Collective, an upcoming band that is making the rounds in the local scene. Also spotted at the town’s most posh party were social media personalities who were all dressed in their pink ensembles.

The Bar was the undisputed star of the night; everyone was just excited to have it back, in their glasses to be exact! Three variants graced the event and livened up everyone’s conversations.

The Pink Gin (with delicious berries) is the first locally produced pink gin in the country, following the global pink trend among millennials that’s currently blowing up on Instagram today.

The Green Gin variant comes with refreshing zesty lime, showcasing a vibrant lime-green color accompanied by a great and tangy flavor profile.

Although clear, the Premium Dry Gin unleashes a burst of flavors to the taste buds and the mind—spicing up any occasion you bring it to.

The pink trend is definitely here! The Pink Gin (with delicious berries) is the first locally produced pink gin in the country. Philstar.com/EC Toledo

All The Bar variants are infused with flavors and botanicals “Grown from the Gardens of Andalusia, Spain.” Yes, proudly adorned in the label. And speaking of, all I couldn’t get enough of The Bar’s new look that matched its premium flavors. Indeed, The Bar sent everyone into a journey to the gardens of Andalusia, teeming with botanicals such as juniper, grapefruit, thyme, orris root, coriander, mint and almond.

With The Bar on tap and the fun on endless repeat, it was a night bound to be unforgettable even after the hangover.

And remember, when life gives you lemons, just gin and bear it, perhaps mix it with tonic or clear soda! With The Bar Premium Gin, let the celebrations be-gin!

The Bar Premium Gin is now available at 7-Eleven with a suggested retail price of P95 per 700mL bottle. Shop online exclusively at Boozy.ph. Soon, it will arrive in leading supermarkets and convenience stores. — With Gerald Dizon

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