The changing face of Binondo

(The Philippine Star) - November 16, 2013 - 12:00am

MANILA, Philippines -One of the few remaining cultural communities in Metro Manila is the country’s oldest Chinatown district, Binondo. Storefronts may have changed over the years with handwritten signs turning neon and barter trades giving way to the use of money, but the vibe and environment of Binondo has remained the same.

A Chinese immigrant reading a local Chinese newspaper on a stool at his storefront, an altar of Buddhist deities around the corner, the scent of incense in the air, and the hustle and bustle of goods and cargo being moved to and from stores, are the usual things that fill the senses in Binondo.

It comes as no surprise that more and more people, especially those of Chinese descent, are looking at their options of residing in Binondo — where they can both be in touch with their roots and at the same time enjoy the conveniences of modern-day living, as the true charm of Binondo is its pulsating vibe matched with its eclectic mix of old and new, of tradition and modern practices.

In Binondo, there is one principle that most people in the area live by, “every peso counts, every square meter matters.” Binondo is the epitome of value for money – the reason why many Filipinos, despite the number of malls and shopping districts in the country, still flock Binondo and the neighboring Divisoria for their shopping needs.

Another thing that has not changed about Binondo is the steep real estate price in the area, making it one of the most lucrative investments in the sector. A predominantly commercial area, Binondo is also the home of many Chinese-Filipino families whose ancestors have settled in the country even before the colonization of the Spaniards.

The high cost of real estate in Binondo has made the area one of the most sought-after business addresses in the country. In fact, most financial institutions in the country have first opened their branches in Binondo before opening their branches in the newer developments in Makati and Bonifacio Global City.

As most structures in Binondo have been designed in accordance with the ancient Chinese practice of feng shui, the area is considered to be one of the most auspicious addresses in the metropolis.

Megaworld, the country’s leading real estate developer that pioneered the ‘live-work-play-learn’ lifestyle township concept in the Philippines, redefines luxury living in Binondo with its latest development, the Noble Place.

Designed to bring luxury and convenience to the growing number of Chinese-Filipino families who are looking at residing in Binondo, the 47-storey Noble Place is set to become a beacon of luxury in the area making it possible for many Chinese-Filipino families and Chinese nationals who have opted to retire in the country, to live in the heart of Chinese culture in the country.

With Noble Place in Binondo, homeowners can enjoy the modern luxuries of life while at the same time practice the traditional values that have been passed on from generation to generation.

Keeping families together, allowing children to help man the family business after school, and being able to enjoy dinner with the whole family is now possible with the convenience brought by Noble Place.

Living in Megaworld’s Noble Place is indeed a gift with many treasures. For inquiries, call 241-8000 or visit the official website at www.nobleplacemegaworld.com.ph.

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