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New 'TypeKita' app provides chat-style novel platform for Pinoy writers |


New 'TypeKita' app provides chat-style novel platform for Pinoy writers

Dolly Dy-Zulueta -
New 'TypeKita' app provides chat-style novel platform for Pinoy writers
Ysabel Yuzon, Kumu Multi-app Head of Growth
Photo release

CAINTA, Philippines — Good news for purveyors of the written word: These days, novels and other stories are not only published in print—as in pocketbooks, magazines, and special sections in the lifestyle pages of daily newspapers. They can now also be read online in blogs, social media posts, and other creative platforms.

Just recently, another platform has opened its doors to good stories — funny, dramatic, romantic, mysterious, whether fact or fiction. It is called TypeKita, and it’s a newbie-friendly, chat-style novel platform for Pinoy writers. The newly launched app aims to empower young Filipino story-tellers by rewarding their creativity with accessible and self-determined monetization while gifting readers with an interactive and visually stimulating reading experience. While Millennials and Gen Z readers are being criticized for choosing shorter, digital formats, TypeKita promises to inspire and encourage the diversity already present in reading materials available today.

At TypeKita’s official launch, which took place last August 16, Head of Growth Ysabel Yuzon, Vice President of Strategic Management Dana de la Vega, and Creator Manager Erich Valdevioso took questions from attending members of the press and detailed the ins and outs of the app, as well as presenting its growing potential to, as Yuzon puts it, “open doors even for those who may not have considered writing before.”

Live readings of current TypeKita favorites "Babalik Sa’yo" (Rej Martinez), "The Day I Said Goodbye" (Miyuki Jeishi), and "Hush Lucas" (Arki Aaron) were performed by rising stars Nour Hooshmand, Ian Pangilinan, and Benedix Ramos, thus bringing to life all the ups and downs of romance in fiction. Finally, singing champion and Silver Badger Featured Live Kumu Streamer Kathleen Anne wrapped up the program with some contemporary classic love songs, as well as her own single, "Nagkulang."

The app is a localized version of the Thailland’s Joylada and is further powered by homegrown social entertainment platform Kumu It is a partnership that speaks to the growing online fiction community.

“We have always been on the lookout for talent of all kinds, and TypeKita is the space we’re dedicating to the written word,” said Rexy Dorado, Kumu President and Co-founder. “We believe creative people always find their way to each other, but this is where we can also help people find the creativity within themselves, bolstered by a safe community. Both Kumu and TypeKita share a similar moderator system to keep things appropriate and any hate out of the picture.”

Being in a safe community, however, does not mean stifled storytelling. Instead, the shorter bursts of creativity that TypeKita champions through the chat-fiction format effectively refashion the digital novel experience, making both creation and consumption that much more accessible and providing a gateway to long-form in the future if creators are so inclined. This is further enriched by the wide range of genres at the readers’ disposal on the app, but the top categories so far are reflective of its current audience and what is meaningful to them. They gravitate not only to romance, but to diversity within romance via LGBTQ+ themes; to young adult, coming-of-age stories; and to fantasy and mystery, indulging imagination and curiosity. And yet, TypeKita serves as a new content platform that fits our modern habits—just like getting a friend’s whole story from a single screenshot of a private chat.

Before its official launch, TypeKita has already seen a steady growth in terms of users, showing potential for genres such as romance (including sub-genres in BL and GL), coming-of-age, mystery, and fantasy. TypeKita showcases the best of Filipino storytelling with a majority of its featured stories written by talented Filipino writers. It also boasts of an intuitive and user-friendly chat editor that makes creating that much easier for writers, an immersive reading experience that allows readers to be part of the conversation, and shareable stories that lets you instantly connect and share your experience via social media, email, or messaging apps.

While many of its best features are free, the app also has the makings of the ultimate side hustle for writers of all kinds, as seen in their monetization feature for creators. This is where everyone can read or write what they love, directly support the creators they believe in, and gather around the digital campfire, as it were, for a good story—because one of the best things about online fiction communities is the connections they’ve made organically throughout the years, and TypeKita will be no different.

So, whenever you are ready to find your audience, or your next favorite source of kilig, download TypeKita via App Store and Google Play and discover more on how you can be part of a growing community of digital creatives. 

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