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Cheeno Dee: ‘We are proud to work with Uncle Ben, a Visionary and Icon’ |

Food and Leisure

Cheeno Dee: ‘We are proud to work with Uncle Ben, a Visionary and Icon’

LIFE & STYLE - Millet M. Mananquil - The Philippine Star
Cheeno Dee:  âWe are proud  to work with Uncle Ben,  a Visionary and Iconâ

A toast to seal the partnership between Suyen Corp. and Foodee Global Concepts: Brooklyn Beckham with Foodee COO Eric “Cheeno” Dee and Suyen VP Bryan Lim. Seated are Erika Dee with fiance Patrick Gonzales.

It’s a synergy between two like-minded brands.

Bench Cafe is a partnership between Ben Chan’s Suyen Corp. and Foodee Global Concepts, and this was sealed in a toast led by Bench endorser Brooklyn Beckham, together with Suyen VP Bryan Lim and Eric “Cheeno” Dee, COO of Foodee.

Cheeno Dee sums up why the synergy works: “Growing up in a very tightly knit family, I saw how my parents (Rikki and Beng Dee) and Uncle Ben had a mutual admiration for each other. In a way, my parents did the same as far as creating a brand from scratch and working on what it is today. Uncle Ben is such a visionary and icon, and we are proud to collaborate with him as he achieves his vision for Bench.

“For Bench Cafe, we dissected the classic Pinoy favorites to make them a better version of what your lola or nanay used to make. And we use all-Filipino ingredients, from the coffee beans to the chocolates.

“You can say we have a glamorized version of a turo-turo through the Benchto meal, with two ulam, rice, sawsawan and atchara, priced at P200-P450.

“I like our halo-halo, which is uniquely done in a process inspired by our neighbors in Asia. Which one? Secret!”

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