Burgers by design from Brothers Burger
(The Philippine Star) - June 28, 2012 - 12:00am

MANILA, Philippines - Your flame-grilled burger experience at Brothers Burger has just become better and more unforgettable. The pioneering burger chain has made the switch to fast casual dining, taking customer service a notch higher and making the brand’s signature “burgers by design” even more worth digging into.

Brothers Burger’s product and supply chain director chef Quito Jose shares that the change in dining concept is part of the company’s efforts to up the overall brand experience for customers. “We switched to fast casual with our diners in mind,” he says. “We want to make eating in our restaurant more enjoyable for them by improving the level of service and ensuring that all they need to do after ordering is to sit back, relax and simply enjoy the food when it gets to them.”

After placing their orders at the counter, individuals need not stand and wait for their food on the spot so that they themselves can bring their meals to their tables; instead, similar to a full-service restaurant, orders are then brought to the customers at their tables by a server.

Brothers Burger branches also sport an innovative new look that signifies and promotes the enhanced dining experience. “The new Brothers Burger stores feature stylish décor in refreshingly bright hues, comfortable dining areas and well-lit interiors, creating a hip, cozy, and friendly ambience that suits all — whether individuals, families or groups of friends,” chef Quito reveals.

“Each of our burgers caters to a unique taste or preference, allowing our customers to discover and enjoy their best burger ‘match’; one that, so to speak, was ‘designed’ with them in mind,” Brothers Burger’s product and supply chain director chef Quito Jose explains.

He adds that shifting to fast casual likewise highlights the brand’s longstanding commitment to go green via the use of earth-friendly materials. Such upgrades in terms of customer service and product quality brought about by Brothers Burger’s switch to fast casual is a surefire sign of even more great things to come from the brand; which, on its own, has already made a name for itself by virtue of its product roster, comprised of both burgers and gourmet sandwiches that feature innovative flavor combinations using fresh, premium ingredients.

Long known for its mouthwatering flame-grilled burgers (all made from 100 percent prime choice imported beef, no less), Brothers Burger offers its customers a trademark burgers-by-design concept, which loyal patrons — young and old alike — keep coming back for. “Each of our burgers caters to a unique taste or preference, allowing our customers to discover and enjoy their best burger ‘match’; one that, so to speak, was ‘designed’ with them in mind,” chef Quito explains.

There’s the classic, bestselling Brothers Burger that boasts flame-grilled premium beef patty with fresh lettuce and tomatoes, catsup and mayonnaise in an oatmeal bun. Explore tasty must-tries from the Designer Burger line-up, such as the mouthwatering Blues Brothers — rich, creamy blue cheese, sautéed mushrooms, honey-cured bacon, farm-fresh lettuce, tomatoes and dijonnaise sauce; or the scrumptious Ranchero, with crispy onion rings, melted cheddar cheese, honey-cured bacon, farm-fresh lettuce, tomatoes and smoky BBQ sauce. Customers can also design burgers to fit their own specifications by taking advantage of the wide array of delectable toppings available.     

The new Brothers Burger stores feature stylish décor in refreshingly bright hues, comfortable dining areas and well-lit interiors, creating a hip, cozy, and friendly ambience.

Brothers Burger is at Pasong Tamo, Convergys Makati, Alabang, Alimall, Paseo de Magallanes, Hobbies of Asia, Malate, Ortigas, Lucky Chinatown Mall, SM Megamall, TriNoma, Bonifacio High Street, Katipunan; outside Metro Manila: Nuvali, Sta.Rosa Laguna, Davao, Ayala Technohub Baguio and Mile-Hi Baguio. For promos and updates, follow Brothers Burger at www.facebook.com/OfficialBrothersBurger and www.twitter.com/brothersburger.

AYALA TECHNOHUB BAGUIO AND MILE-HI BAGUIO BLUES BROTHERS BONIFACIO HIGH STREET BROTHERS BROTHERS BURGER BURGER BURGERS CONVERGYS MAKATI QUITO JOSE
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