^

Fashion and Beauty

Italian designer Piccioli named creative director at Balenciaga

Agence France-Presse - Agence France-Presse
Italian designer Piccioli named creative director at Balenciaga
Italian fashion designer Pierpaolo Piccioli poses on the red carpet as he arrives for 'The Prelude to the Olympics' at The Fondation Louis Vuitton in Paris on July 25, 2024.
AFP / Julien de Rosa

PARIS, France — Italian designer Pierpaolo Piccioli has been named creative director at fashion house Balenciaga, taking over from Georgian designer Demna, parent company Kering said Monday.

Piccioli, who previously worked at Valentino, will present his first collection in October, after Demna left for Gucci, said the French conglomerate, which owns both Balenciaga and Gucci.

Piccioli's "mastery of haute couture, creative voice and passion for craft make him an ideal choice" to take over Paris-based Balenciaga, following on Demna's "audacious and distinctive vision," Kering executive Francesca Bellettini said in a statement.

Piccioli left Valentino in 2024, after 25 years as creative director at the Italian luxury brand. Piccioli said he wants to "add a new chapter" to Balenciaga's history.

Related: Marina Summers 1st Filipino drag queen to make Cannes red carpet debut

Demna's departure was announced in March, after a series of daring but sometimes controversial designs. His hits included looks for rapper Cardi B and a headline-grabbing head-to-toe black outfit for Kim Kardashian at the Met Gala in 2021.

His misses included an ad campaign the following year that featured children clutching teddy bear bags with studs and harnesses — criticized for looking like bondage gear. Demna apologized profusely in the pages of Vogue, denying any intention to reference child abuse.

He took over Gucci as Kering seeks to turn around the Italian brand, which has been suffering from lackluster sales.

RELATED: No nudity, voluminous outfits: Cannes 2025 reveals new dress code

BALENCIAGA

DEMNA GVASALIA

PICCIOLI

Philstar
Are you sure you want to log out?
X
Login

Philstar.com is one of the most vibrant, opinionated, discerning communities of readers on cyberspace. With your meaningful insights, help shape the stories that can shape the country. Sign up now!

Get Updated:

Signup for the News Round now

FORGOT PASSWORD?
SIGN IN
or sign in with