Fashion and Beauty

Cream silk goes beyond beautiful

ALL THAT SHNAZZ - Alexei F. Villaraza - The Philippine Star

For most women, hair is their ultimate crowning glory. Perhaps this is the reason why, if you happen to sit in front of the TV all weekend like I did, you will notice that there are so many ads catering to women who prefer to have their hair look a certain way. Whether it’s to have longer, straighter, softer or stronger hair, there’s a product that’s right for your tender tendrils. Because the promise is, if you have better- looking hair, the more confident you will become to do things you think you aren’t able to do. It’s a pretty logical equation on self confidence. If you look good, you end up feeling better about yourself versus looking like you just got out of bed, which will make you just feel like staying in bed.

Sorry, guys, but when Beyonce belted out that girls rule the world, she was probably right. Many women bursting with passion, self confidence and drive in the past years have played bigger roles in shaping society and the world. You have the likes of Anna Wintour dictating what’s cool and what isn’t in the world of fashion, then you have Hillary Clinton, who has met with many heads of state to discuss international peace policies with hopes of making the world a better place.  On the Philippine front, there’s Loida-Nicolas Lewis, who heads one of the top companies in the US as well as a bevy of beauty queens like Venus Raj, who bring honor and prestige to the country by showing the world that Fillipinas are more than just pretty faces; they’ve got some serious brawn too.

Cream Silk, the country’s number one hair care brand, has recognized that in the last 30 years, Filipinas have definitely stepped up. The modern day Filipina has come a long way from being the legendary and subservient Maria Clara. Now, more than ever, Filipino women are filled with passion and purpose and are ready to rise and take over. I’m amazed at how my own sister manages to juggle being first lady of Quezon and is still able to oversee her household, her two-year-old daughter, her packaged food business that promotes Quezon province delicacies – all while being pregnant with twins.

From spectacular achievements in the arts and sciences and business to dominant performances in beauty pageants worldwide, it’s obvious that the Filipina can truly do it all. Beyond her physical beauty, she is confident, unstoppable and limitless.

More than 100 outstanding Filipinas were recently put in the spotlight at Cream Silk’s 30th anniversary ball at Puerto Real Gardens in Intramuros, Manila, where they were recognized for being able to be and stay at the very top of their respective fields with their beauty and power. Artists, entrepreneurs, mavens and multi-hyphenates graced the stage to represent, give tribute to, and inspire Filipinas all over, proving that with hair that’s Beyond Beautiful, the possibilities are endless. Cream Silk also tied up with top magazine titles in the country, Cosmopolitan, Look, Mega, Metro, Preview and Yes! as they unveiled their new magazine covers featuring Beyond Beautiful Filipinas and Cream Silk women Heart Evangelista, Sam Pinto, Toni Gonzaga and Anne Curtis.

A truly inspiring evening, Cream Silk proved once more that with beyond-beautiful hair, the Filipina can achieve limitless possibilities.










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