FitFlop sets your sole in a party mood

Carnival season 2014 is well underway across Europe and the Americas. The event, which occurs before Lent, attracts tourists from all corners of the world to experience the gigantic spectacle of dance and magic. Samba music, splendid costumes, floats and beautiful women draw the crowd in.

This summer, FitFlop sets your sole in a party mood as it  launches its spring/summer 2014 collection. Inspired by the mardi gras in Rio and Venice, everything that the word “carnival” brings — feathers, glitters, fringes and beads in bright colors — are highlighted in FitFlop’s new kicks.

Flirty, feminine and super comfy best describe Cha Cha, a pair swathed in a beaded, shimmery fringe. Whether worn with skinny jeans, a breezy frock or  caftan, this flip-flops will serve you all season long.

Inspired by the vibrant beauty of Brazilian carnival costumes, Flora gets you in a party mood. This laser-cut leather flip-flops will definitely rock your wardrobe.

The opulence and mystery of the Venice Carnivale come alive in Bijoo sandals. Embellished with iridescent, faceted stones and lattice cross-instep straps, Bijoo not only prettifies the feet, but also encourages muscle activity with its ergonomic Microwobbleboard midsole technology.

Peppered with micro mosaics of metal studs for a handcrafted feel, the stunning Aztek Chada toe-thong sandals were inspired by the ornamentation of South American carnival costumes.

At the launch of the brand’s spring/summer 2014 collection at the Shangri-La Mactan in Cebu, we got to sit down with FitFlop international marketing manager Emma Saunter, who flew in especially from the UK to meet the regional press from the Philippines, Malaysia, Indonesia and Thailand.

“For this new collection, we’ve looked at two of the most popular carnivals in the world: Rio and Venice. The Rio Carnival-inspired Cha Cha, the fantastically feminine Flora and the micro-studded Aztek Chada sandals appeal to the younger market and are all tipped to hit the million-pair-each mark. Isn’t that reason enough to celebrate?” enthused Emma, while sipping her frozen Margarita.

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FitFlop’s spring/summer 2014 collection is available at FitFlop stores in SM Mall of Asia, SM City Cebu, SM Baguio, SM Pampanga, SM Megamall, SM Southmall, and SM North Edsa-Annex. For a complete lists of authorized dealers, follow FitFlop at facebook.com/FitFlopPhilippines, Instagram and Twitter account: fitflopph.