Herve Leger, the favorite of modern and powerful women, opens only store in Asia
Rosalinda L. Orosa (The Philippine Star) - February 12, 2014 - 12:00am

MANILA, Philippines - Herve Leger, the ultra chic fashion house which pioneered the iconic “bandage dress,” has finally found its way to the Philippines’ style capital Manila, opening its only store in Asia.

Originally founded in 1985, Hervé Léger was acquired by the BCBGMAXAZRIA Group where designer, chairman and chief executive officer Max Azria brought new life to the label with his own creations, quickly embraced by today’s most renowned style-setters, including Rihanna, Taylor Swift, Diane Kruger, Miranda Kerr and Jennifer Lopez.

Hervé Léger opens at the upscale East Wing of Shangri-La Plaza. Appealing to the  modern, powerful woman, the Hervé Léger look seamlessly sculpts the female silhouette with signature banding construction. It pays tribute to empowered femininity while maintaining the house’s heritage.

COPY DIANE KRUGER EAST WING OF SHANGRI-LA PLAZA HERV HERVE LEGER MAX AZRIA MIRANDA KERR AND JENNIFER LOPEZ RIHANNA TAYLOR SWIFT
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