The skinny on Slendertone
FiFTY SHADES OF RED - Arian Yupangco (The Philippine Star) - December 4, 2013 - 12:00am

Maintaining a healthy and fit lifestyle can be a real struggle for some, especially in this day and age of social media overload and technology takeover. There are simply too many distractions and commitments that take up the precious time we could have used to go for a quick jog or to hit the gym. Besides, when we do find the time, we’re already pretty beat-up and worn-down from everything else prior. What’s a health-conscious wannabe to do? Unfortunately, there’s no magical pill or wondrous exercise method that’ll get us fit and firm just like that. The real secret to getting into shape? Putting in the work by maintaining a healthy diet and keeping physically active as much as possible. You may not see results right away, but you’ll see results, period. But for those of you who want to take your fitness routine to a whole other level, a range of new products by international muscle toning brand Slendertone is now in the local scene. Whether you’re a pro-athlete or just the average Joe (or Jane) seeking a healthier lifestyle, Slendertone can easily become your new, favorite fitness-training buddy with its variety of toning belts that target and work on those primary areas we all want to slim down and tone up, namely our abs, arms, and yes, even our bottom!

Unlike a lot of “instant-result” gadgets and gizmos out there that promise to give you a rocking, new body in an impossibly short amount of time, Slendertone actually emphasizes the importance of maintaining a thorough and regular workout routine while using any of its toning belts. This is one reason why the brand has also teamed up with the Ultimate Fitness Gym, located in Metrowalk, Pasig City, in both advocating physical fitness through active lifestyle as well as announcing the launch of its “Power Program” — a fitness program designed by the Ultimate Fitness Gym exclusively for all Slendertone users.

So, what’s the secret behind Slendertone and why is it being advocated by the likes of Jarod Chapman, UK brand ambassador and celebrity fitness trainer, and being sold globally in famous store brands like Boots, Neiman Marcus, Target, and Harrods, just to name a few? It comes down to this simple, three-letter acronym: EMS, or Electronic Muscle Stimulation that activates the body’s natural muscle movements. Even the greatest of all time, Muhammad Ali, has famously used EMS technology. But just how effective is EMS? For a quick breakdown, the Slendertone Abs belt gives you the equivalent of 120 crunches in only one 20-minute session, and 60 reversed leg lifts in one 30-minute session with the Slendertone Bottom Accessory. From those stats alone, it’s easy to see why Slendertone products are being raved about both internationally and locally on practically every media platform, from popular blogs to magazines like Hello! and EasyLiving. I got the chance to try out the arm toning belt for myself and even without doing a workout at the same time, my arms felt like I had been lifting five-pound dumbbell weights for almost 20 solid minutes. Phew! Talk about exhaustingly satisfying!

“With Slendertone, we have a goal, and that is to make our customers fitter and healthier,” says brand associate Donna Chavez, “Unlike with other similar gadgets that require you to be stationary, we add exercise to the equation so that you can see the effects while doing your workout routine.”

Slendertone is available at kiosks (4/F Bldg. A SM Megamall, 2nd Level Entertainment Mall SM Mall of Asia, 2/F SM North Edsa Annex, G/F Trinoma Mall, 2nd Level Midtown Wing Robinsons Place Manila), selected Planet Sports stores, The Travel Club, and all R.O.X stores.


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