Why Yosi is good for you

LIVIN’ AND LOVIN’ - Tetta Ortiz Matera (The Philippine Star) - September 18, 2013 - 12:00am

There are flats and there are flats. Some are pretty to look at but score poorly on the comfort scorecard, while others are practical and feel good on the feet but fail to register on the style radar.   Then there is Yosi Samra, the eponymous New York brand that got the cool factor plus comfort balance right down to fashion pat. Their sophisticated collection of flats — from straightforward leather to exotic animal skin — recently debuted locally bringing the Yosi Samra fashion fever that has spread in Hollywood and New York to Manila.  If you are in the market (or not!) for a great pair of flats, head over to check out their line and see what chic celebrities like Sarah Jessica Parker, Jessica Alba, Charlize Theron, Mila Kunis, Halle Berry, Eva Longoria, Selena Gomez and Isla Fisher are going gaga over.

Yosi Samra is a second-generation Israeli shoe impresario who learned the craft from his father, a cobbler for a select, discerning clientele. The shoe designer absorbed the fine art while watching his father lovingly create great shoe pieces. Each pair of Yosi Samra is crafted not only to be stylish but also to be supremely snug. The sole cushioning guarantees ultimate comfort, the folding elastic band creates a secure fit, and the leather is culled from the best materials — real cow leather, pig skin, kid suede, sheepskin, nubuck, and calfskin — to give you a pair that’s a second-skin sexy fit. This is why Hollywood celebrities are seen wearing this cult fashion brand on their days off.

I took mine for a test drive on a recent trip to Italy and let me tell you, the brand does not lie when it says their shoes feel like second-skin. My feet were in comfort nirvana from taking strolls on the beaches in Puglia to walking on the cobble-stoned roads of Milan; my pink suede silver glitter-tipped version of the flats provided enough support for all the hours I spent on my feet. I received several compliments from Italian women and felt right at home strutting my Yosi Samras on the famed fashionable Via Montenapoleone and Via Spiga. Back in Tokyo, they felt right at home on the concrete pavements of Ginza, Omotesando and Harajuku.

What’s not to love? Yosi Samra comes in a range of styles and colors in soft, supple and sturdy leather finished with prints, glitter and studs. Pair a studded T-strap design with a denim ensemble or a Lace Two-Tone version with a little black dress and you are good to step out in style. Whether you’re kickin’ it at an after-party or just kickin’ around with your gal pals at the mall, dressed up or dressed down, Yosi Samra is your go-to brand. Best of all, Yosi Samra shoes are foldable and come in cute little black 100-percent cotton pouches; you can stash them in your tote, throw them in your suitcase with very minimal space requirement and whip them out after a long day in feet-killing heels without damaging its design integrity.

Since 2009, Yosi Samra has expanded its fashionable footprint around the world to include flip-flops, bags, loafers, booties and kids fold-up flats in response to market demands. Browse through celebrity photos and you’ll see them wearing their Yosi Samras on the streets of Los Angeles and New York on their hang loose, casual outings about town.

Want to count Hollywood celebrities as your comrades-in-flats? Head out to a Yosi Samra store near you.

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Yosi Samra is located at Glorietta 4 Ayala Center, SM Aura Premier, Rockwell Power Plant Mall, GAS Greenbelt 3, TriNoma Mall, SM Mall of Asia and Alabang Town Center.

Follow me on Twitter: @TettaOrtiz.



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