On the purse day of Christmas …
MANILA, Philippines - Effortless and elegant evening bags or purses are a great party season purchase, even as these remain the easiest and most fashionable way to transform a look from day to night — or from prim and proper to bold and daring, tasteful and opulent.
Via Venetto helps narrow the search for the game-changing purse with its well-edited line called “Crystal Seas of Mindanao,” which draws from the rich ornamental tradition of the T’bolis. Among the many ethnic groups in the Philippines, the T’bolis stand out for their marked penchant for personal adornment. They are also known for peerless beading, metal craft, and weaving skills —raised to the level of art now beautifully and meticulously expressed in Via Venetto’s evening bags, which cater to both local and international markets.
This collection of beautiful purses is produced in communities in Mindanao by out-of-school youth saving for their tuition or housewives who want to supplement the family income. Over the course of their work and rigorous training, these women and youth have become highly skilled artisans and exacting makers of evening bags.
“As with all of Via Venetto’s shoes and bags, the Crystal Seas of Mindanao line is produced with painstaking care and craftsmanship, which have been its hallmark for the last 35 years,” says Ging Pajaro, Via Venetto president. “More notably, through its latest line of evening bags, Via Venetto yet again celebrates Filipino creativity and ranges it against the best in the world.”
Via Venetto has stores at Greenbelt, Glorietta 1, Alabang Town Center, SM City Annex North Edsa, SM Megamall Building A., and TriNoma, Quezon City.
