All-out fashion at Rustan's
LIVIN' & LOVIN' - Tetta Matera () - May 23, 2012 - 12:00am

Criselda Lontok designs with glamour and flair in mind for a very focused market who loves to wear her signature creations of printed, rich-colored caftans, ponchos and breezy dresses with lavish embellishments and classic bottoms like the white Capri pants; her crisp white eyelet top is a standout in the current collection. Lontok, a socialite and former model, believes that women should not only look good but must look good with flair; her fashion brand is a reflection of her personality and this latest collection is no exception — a sophisticated mix of cheerful, colorful pieces that are timeless and age-appropriate, a testament to her 30 years of dressing up Manila’s fashionable women.

Celebrate this season with fashionable pieces reminiscent of the 1950s — of fun-filled road trips and a fantasy lifestyle with a parade of juicy, sportswear-inspired silhouettes in soft knits, jersey, chiffon and cotton. 

Cult Femme is sexy and sporty with a dash of retro this time of year. While there is interplay of both hard and soft looks, masculine and feminine, the androgynous styles are in fluid fabrics like chiffon with sharp tailoring. The throw-on dresses and chic separates carry a slightly bipolar look of femininity and androgyny. Cult Femme lets you pick your own color story this season with choices ranging from pretty pastels, skin-mimicking nudes, and pop brights like teal and lime green for maximum impact. The updated 1950s look is built on contrasts between tight and voluminous and details like knots, cutouts and heavy piping, giving the collection a cool, elegant feel.

The Jill wardrobe is classic with contemporary details and pieces that emphasize comfort and fit, two must-haves for the on-the-go Jill woman. The clothes combine breathable woven and knitted fabrics in eye-popping colors and are inspired by summer destinations like the fields of lavender in Provence and the blues of the Mediterranean in Capri. The Jill woman — who is at least 25 years old and respects tradition but is open to change — is simple, a level-headed and self-assured woman who can splurge on shopping sprees but spends wisely.  The happy, no-fuss, easy-to-pack, wash-and-wear Jill pieces are her way of saying that “I may be a career professional or homemaker but I can have fun and enjoy the time of my life.”

Got a party to attend? Hosting a dinner at your home? Luna by Jojie Lloren has the perfect outfit for the woman whose social calendar is packed with events she is either giving or going to. The sleek, bold-colored yet elegant party dresses in varying lengths represent good taste and fine manners, traits that define the Luna woman. Designed for free movement and ease without sacrificing style, Luna dresses are made with very feminine materials like chiffon and silk, embellished around the waist and shoulders with beads to add just enough sparkle to complement the female form. Dressy but not over-the-top, these ready-to-wear formals by Luna can easily rival any of their expensive, made-to-order counterparts.

“Easy elegance” defines Oleg Cassini’s clothes. The tops, bottoms and dresses in knit-jersey and silk-blend woven fabrics are polished, clean and modern in a neutral palette of beige, off-whites, nudes and blacks done in fresh, abstract patterns and prints. The wrap dresses are luxurious enough to go from boardroom meetings to after-dinner cocktails with the right accessories. The limited line of structured modern suits and pants done in fine wool-blend fabrics are classic, soft, feminine and subtly sexy, ideal for the independent woman who is in command of her life and at the top of her game.

A newbie in fashion, since 2010 Belle Mama has been providing pregnant women with a fresh and modern take on maternity outfits. Whether they are showing off their belly bump or post-baby body, Belle Mama is the go-to brand for expectant women. With fabulously flattering details, all the pieces come in comfortable fabrics like cotton and jersey, which stretch and drape a woman’s body beautifully. From casual one-pieces to separates, lightweight cardigans and cover-ups and mini or maxi dresses with ruche, wrap, twist and tie detailing, all the pieces are versatile and understatedly stylish.  With Belle Mama, we can say ciao to dowdy-looking pregnant women and hello to hot mamas.

If individuality and personality are what you are looking for, U is your brand. A young, urban and casual label, the current collection is inspired by international music and arts festivals like Coachella; the relaxed, loose-fit silhouettes in summery pastels, checks and prints of lightweight chiffon, mesh and cotton materials are a clear departure from the typical tanks, shorts and tees that are staples this time of year.  With a mix-and-match appeal, the wide array of U apparel and accessories are perfect for the young urbanite who seeks an effortless, fashionable lifestyle.

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All labels and collections are available exclusively at Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Gateway, Rustan’s Alabang Town Center and Rustan’s Cebu.

ALABANG TOWN CENTER AND RUSTAN BELLE MAMA CAPRI CULT FEMME DRESSES JOJIE LLOREN OLEG CASSINI PIECES RUSTAN
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