The Sweetest Christmas

MANILA, Philippines — Rustan’s unveiled its Christmas windows on Oct. 24 with the theme, “The Sweetest Christmas,” which raised the interesting question: What makes Christmas sweet for you?

Rustans Group chairman emeritus Amb. Bienvenido Tantoco Sr. with Nedy Tantoco

Rustan’s chairman and CEO Nedy Tantoco says that what makes Christmas sweetest for her is getting together with the whole family. “We’re very close-knit and for my father, it’s a very important requirement," she says. “We should all be with him on Christmas Eve even our children studying abroad come home for that.”

Nympha Valencia, Tiffany & Co. GM Mario Katigbak, Tina Jacinto and Tatler Traveller editor Mia Borromeo

“The sweetest Christmas is about the sentiments of the season,” says Dina Arroyo-Tantoco, Rustan’s marketing and communications manager. “So it’s about having sweet memories, being sweet to each other, sweet gifting, festive feels it’s warmer. And that’s what we’re trying to do here.”

Rustan’s Christmas window displays attract passersby with its eye-catching and well-thought out themed presentation of the Yuletide season.

Joey Viduya

Rustan’s ultra-creative visual merchandising department which turns all the department stores and Christmas windows into breathtaking Yuletide wonderlands every year decorates Nedy’s house every year.