What you need to know about the 'Ingat Angat Tayong Lahat' campaign
From left: Melvin Mangada, TBWA/Santiago Mangada Puno’s Managing Partner and Chief Creative Officer; Czar Sec. Vince Dizon, NFT Deputy Chief Implementer and Chief Testing; George Royeca, Angkas Chief Transport Advocate and co-lead of the Ingat Angat Tayong Lahat campaign; and RJ Ledesma, Co-founder of Mercato Centrale and host for the launch.
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What you need to know about the 'Ingat Angat Tayong Lahat' campaign

Ratziel San Juan (Philstar.com) - October 22, 2020 - 1:07pm

MANILA, Philippines — Members of the private sector have teamed up to restart the economy through the "Ingat Angat Tayong Lahat" campaign, which aims to manage the COVID-19 outbreak in the country. 

“At this point in managing the COVID-19 pandemic, balancing health and the economy is our main priority. This is why we are pushing for the gradual and safe reopening of the economy. In line with the spirit of the campaign, we can only move forward by supporting and keeping one another safe while protecting lives and livelihoods,” Trade Secretary Ramon Lopez said.

Lopez praised the initiative and stressed the importance for businesses to unite in order to win back the confidence of consumers and to get the economy back on its feet.

The "Ingat Angat Tayong Lahat" campaign is part of the private sector's support for TaskForce T3 (Test, Trace, Treat), the multi-sector initiative put together in April 2020 to work closely with the Department of Health, the National Task Force against COVID-19 and the Inter-Agency Task Force on the Management of Emerging Infectious Diseases to curb the spread of the virus.

TaskForce T3 founding partner and Ayala Corporation Chairman and Chief Executive Officer Jaime Augusto Zobel de Ayala underscored the importance of continued public-private sector cooperation.

"The private sector has found a new front where we can be supportive of the fight against COVID, and that is in restoring the confidence of our citizens that we can all resume our lives and livelihoods, so long as we strictly follow the minimum health standards recommended by health experts,” he said.

Angkas Chief Transport Advocate George Royeca, another lead proponent of Ingat Angat Tayong Lahat, calls on more companies, especially small and medium enterprises to get on board with the campaign.

“This campaign is for all businesses – not only the big brands, but more so for small and medium enterprises. We invite all businesses from all over the country to participate and embrace this advocacy. Let us all help each other get back on our feet safely and surely,” Royeca said.

The campaign has already obtained the support of the biggest corporations and brands in the country, including Aboitiz Equity Ventures, Alliance Global Group (Megaworld, Resorts World, Emperador), Jollibee Foods Corporation, McDonald’s Philippines, Goldilocks, BDO, BPI, Metrobank, Paymaya, Alaska, Champion, Century Pacific Food Incorporated, Coca Cola Philippines, Oishi Liwayway Marketing Corporation, PepsiCo, Procter & Gamble Philippines, RFM Corporation, Unilever, Petron/San Miguel Corporation, Shell, Ayala Malls, Filinvest Development Corporation, Robinsons Malls, SM Supermalls, Globe Telecom, Smart Communications, Angkas and Food Panda.

"Ingat Angat Tayong Lahat" sends a message of resilience, hope, and inspiration to boost business operations while ensuring strict health and safety standards, encouraging Filipinos to once again enjoy activities outside the confines of their home.

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