LIST: 6 reasons why malls remain a go-to place for Pinoys during holidays
Nothing quite delivers the grandness of the holidays like the shopping malls.
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LIST: 6 reasons why malls remain a go-to place for Pinoys during holidays

Gerald Dizon ( - October 3, 2019 - 11:52am

MANILA, Philippines — Filipinos are easily charmed by the glee of the holidays, which permeates the air through Christmas songs and brightens the surrounding through colorful adornments and blinking lights.

We feel and see this spectacle in our homes, on the streets, at commercial establishments, national institutions, and so on.

But nothing quite delivers the grandness of the holidays like the shopping malls–especially with our strong malling culture.

READ: Light up the holiday season at SM Supermalls

Whether to please visitors or attract more shoppers, here six are reasons why Filipinos look forward to malling come Christmastime.

1. The easy, airy, chill

Thanks to the northeast monsoon, or what we call amihan, Christmas creates an overall perfect atmosphere to be in a pensive mood. It makes us recall the good times, especially ones from previous Christmases.

2. People come in droves

Like the push and pull of the tides, the Christmas season too draws people in and out of the malls each year, and is especially truest during the so-called Christmas rush when people are all over the shops to buy gifts for their loved ones. It’s sometimes amusing, sometimes inconvenient, but it’s something we love nevertheless.

3. Festive food

From grocery store displays to concept dining storefronts, it’s always completos recados whenever it’s the holidays. Filipinos want to enjoy all the festive food—which are always so extra and so appetizing during the holidays. If not dining, mallgoers are scrambling for groceries for their Noche Buena and Media Noche.

The malls, apart from leading shopping destinations, are a mecca of spectacles and treats during the holidays.

4. Christmas icons, iconic scenes

Another welcome addition is the sight of different Christmas icons making their respective comebacks inside malls. Jolly Old St. Nicholas a.k.a. Santa Claus on his sleigh, the solemn nativity scene, and childhood cartoon characters in Yuletide outfits.

5. Jaunty Christmastime tunes

Just as we never tire from hearing Jose Mari Chan in the beginning and throughout the “Ber” months, we also expect other Christmas earworm from pop songs to carols all-December round as background music to all our activities.

For more festive tunes, look no further. SM Supermalls has made it easier as it has come up with its curated Spotify playlist, including its own “SM Mallidays” jingle!

6. Christmas sales, freebies, and promotions

No holiday in the Philippines ever come to pass without SM Supermalls’ special deals and exclusive promotions. And it’s not going to change this year.  

Officially opening its Christmas season, SM Supermalls has these in store for all of us: Early sale on holiday Christmas baskets (starting from P350) and awesome Watsons Gift Sets (for as low as P99); and 50% off of children’s apparel with the Babies & Kids’ Sale at the SM Store starting October 1. 

Shoppers can also send Christmas wishes to dear old SM Santa to get a chance to be one of the 60 lucky winners to have their wishes come true with the #DearSMSanta promo.

As the “Home for Family Reunions,” SM Supermalls remains to be the place for families and friends to experience the best of holiday happenings—be it practical, sentimental, functional, or recreational.

At SM Supermalls, you’re guaranteed to have a Sparkling Mallidays!


For more information on what other things you can expect from SM Supermalls this holidays and for updates on events and promotion you and enjoy and take advantage of to make your celebrations more meaningful, visit the website at

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