(From left) James Deakin, brand ambassador for RCBC Bankard, Mylene Bico, chief commercial officer for RCBC Bankard, Simon Calasanz, president and chief executive officer for RCBC Bankard, Eugene Acevedo, president and chief executive officer for RCBC, and Ma. Angela Mirasol, marketing head for RCBC Bankard, and Dan Wolbert, country manager of VISA for the Philippines and Guam.
Photo Release
RCBC, RCBC Bankard introduce VIP traveler card in partnership with Visa
(Philstar.com) - September 24, 2019 - 9:00am

MANILA, Philippines — In partnership with Visa, RCBC and RCBC Bankard unveiled the RCBC Bankard Visa Platinum, its latest product that caters to the discerning few. Packed with travel perks, dining privileges, and access to one-of-a-kind entertainment, the card promises to enhance the rewarding experiences of those who want to live in style.

Held at the Hilton Manila in Newport City, Pasay, the launch reflected the RCBC Bankard Visa Platinum’s ability to curate unique and memorable experiences for jetsetters and leisure travelers alike.

The event featured the perks and privileges one can avail using the card, made more exciting with a chauffeured luxury car experience, performances by Franco Laurel, Manila Philharmonic Quartet, and flamenco dancers from Sindaw.

According to a recent study led by Euromonitor International, emerging and developing countries will see the number of affluent individuals triple between 2017 and 2030 to account for 29.3% of the global affluent consumer segment in 2030.

The RCBC Bankard Visa Platinum was launched keeping in mind the habits and preferences of this increasingly influential sector. Targeted towards the mass and core affluent, this market views wealth as having the means to do things that matter: rest, recreation, and deepening familial ties through meaningful experiences, such as travel.

Committed to personalized service and an enhanced client experience, RCBC Bankard Visa Platinum cardholders will have unlimited access to Skyview Lounge in Terminal 3 or at the Club Manila Lounge located in Terminal 1, discounted fares on car rentals and other exclusive offers such as complimentary travel insurance, greater purchasing power, and a pay-later feature. 

Best of all, for as low as P25 spent abroad or P48 spent locally, cardholders will be earning one Preferred Airmile which is equivalent to one Airmile of their choice of Air Miles Program: Asiamiles, Air Asia BIG Points, Cebu Pacific Get Go, or PAL Mabuhay Miles. 

A welcome gift also awaits those who will avail of the RCBC Bankard Visa Platinum with choices including free 6,000 Preferred Airmiles, P5,000-worth of electronic gift voucher, or P5,000 worth of travel credits.

James Deakin is named brand ambassador for RCBC Bankard Visa Platinum. Photo Release

“We recognize the importance of the growing affluent sector. They have a unique appreciation for value and a keen interest for rewarding experiences. Their lifestyle preference is what we had in mind when we launched this new card innovation that specially focuses on experiences," said Simon Calasanz, president and chief executive officer of RCBC Bankard.

For his part, Dan Wolbert, country manager of VISA for the Philippines and Guam, said, “We are extremely excited to partner with RCBC and RCBC Bankard to launch the RCBC Bankard Visa Platinum card for Filipino travelers. Our data shows that travel is one of the top category spend by Visa Filipino cardholders, and hence, it is natural for us to create a product that is tailored to the needs of jetsetters in the country."

With the product, cardholders can enjoy travel related perks such as airport lounge access, travel insurance, and also dining and travel privileges through Visa Epic Experience platform. In addition, they get to utilize the Visa digital concierge service, which enables them to make dining, leisure and travel bookings and chat to the concierge at real-time.

"With all these amazing rewards and benefits, we believe it will encourage more Filipinos to make digital payments in the country, and when they travel overseas,” Wolbert added.

RCBC Bankard also introduced award-winning multi-media automotive journalist, James Deakin, as the Brand Ambassador for RCBC Bankard Visa Platinum.

A well-respected host, speaker, and social media influencer, James said that he is “… thrilled to come alongside RCBC, RCBC Bankard, and VISA for this new and exciting partnership.”

“The RCBC Bankard credit card is one of the products and services that make RCBC relatable to its customers. RCBC Bankard has put RCBC at the forefront in the minds of customers, creating connections and experiences that they can enjoy. Through the partnership with VISA, RCBC is able to expand the possibilities of how cardholders can enjoy their RCBC Bankard," Eugene Acevedo, president and chief executive officer for RCBC, ended.

 

To know more about the many possibilities the RCBC Bankard Visa Platinum has to offer, visit rcbcbankard.com.

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